From local restaurant manager to sales rep at Kunda Beverage, and on to a career with Heineken – the world’s most international beer brand – the Philadelphia beer scene is where Raffel has made his mark. But it was a long road to his current position at HUSA as a Senior Market Manager. BTW –…
After three decades on the sidelines, Molson Coors is getting back in the game. “Since 1989, there’s only been one official beer permitted to advertise during the Super Bowl, and honestly, that’s no fun,” says Michelle St. Jacques, Molson Coors Chief Marketing Officer. “After almost 40 years away, you can bet our brands are going…
In the last few blogs, I discussed Strategic Revenue Management & Food Safety. Consumers assume that the companies that make the products they use and consume are doing everything within their power to insure they are safe. Consumer trust is critical to your long-term success. And now more than ever you need to price your…
It’s that time again, folks — football is back! And your customers’ favorite breweries are standing by to help them get pumped for game day, whether they’re college fanatics, NFL die-hards or both! Read on for some of the football-themed programs coming your way this fall, and don’t forget to reach out to your Origlio…
Pumpkin, Spice & Everything Nice A beloved seasonal with colonial American roots is still a best-seller. Long before pumpkin spice lattes signaled the unofficial start of fall, pumpkin beers rang in the season. The arrival of the first orange six-packs & cases is still a cause for celebration. But have you ever wondered why anyone…
“Little Things,” Sierra Nevada’s Successful, Inclusive Craft Brand Family, is a BIG Success Four years ago, as the hazy/New England IPA craze was moving full steam ahead, Sierra Nevada created Hazy Little Thing IPA. “I’d been talking with a lot of people in the industry and told them we were working on a hazy IPA,”…
A remarkable pale ale, River Trip’s new look is inspired by the beauty seen while floating down the Allagash Wilderness Waterway in a canoe. Picture this: a serene, winding river on a sunny day. Miles of pristine forest surrounding you on all sides. The birds are chirping in the distance and all your worries slip…
The challenges faced by small brewers recently have been enormous. A pandemic, labor & supply shortages, not to mention inflation, have all taken their toll. Many beloved breweries have shuttered some, if not all, of their operation. Even an award-winning brewery, like Easton’s Weyerbacher, has had to temporarily close its taproom. But there’s good news,…
“Show me what you’ve got” is how we think of a club’s open mic night. In that spirit, we opened up a few pages in our magazine to some local talent. Please welcome Brian Reed who’s going to tell us why… Beer Deserves a Place at the Fall Table Pairing great beer with your favorite…