Twisted Tea has been a full-on phenomenon in our region for over 20 years. When Twisted Tea first launched in test markets over 20 years ago, Boston Beer was shocked at the immediate, fiercely passionate response it received in one particular region: Philadelphia. “Philly really knows how to Keep It Twisted!” laughs Twisted Tea Senior…
It’s Popular, and Here’s Why… Best beer lists sing its praises. It’s still winning medals at the Great American Beer Festival. And after 25 years, sales have never been better. Do you really need to know anything else about Allagash White, America’s most iconic, Belgian-style wheat beer? As it turns out, you do. And for…
Not drinking? There’s a Guinness for that! Years of development at Guinness have yielded a delightfully true-to-taste non-alcoholic stout. Beer makers all over the world are putting their brewing prowess to the test, trying to make NA options that work in their portfolios. The brewers from Guinness’ iconic St. James’s Gate Brewery are no exception,…
Forget the cocktail shaker – America’s #1 ready-to-drink margarita delivers flavorful refreshment, no bartender required. Many consumers yearn for that special cocktail experience without the fuss of a fully stocked bar. Their dreams have finally come true. A steady stream of new, innovative, ready-to-drink cocktails, all available in the convenience and portability of a can,…
“Little Things,” Sierra Nevada’s Successful, Inclusive Craft Brand Family, is a BIG Success Four years ago, as the hazy/New England IPA craze was moving full steam ahead, Sierra Nevada created Hazy Little Thing IPA. “I’d been talking with a lot of people in the industry and told them we were working on a hazy IPA,”…
The Need to Sell a Premium Light Beer Has Never Been More Pressing. It was time to “Raise the Bar for Light Beer.” Dubbed the “next generation of light beer,” FLIGHT by Yuengling is a crisp, refreshing, 95-calorie premium light beer. With only 2.6g of carbs and 4.2% ABV per 12 oz. serving, FLIGHT is…
According to Wine Intelligence, a global leader in wine consumer research and insights, the growth in the sparkling category is coming from the under 45 consumer – mostly millennials and Gen-Z cohorts – looking for an authentic, affordable luxury to enhance their casual lifestyles. Like a pair of sexy sunglasses, these Italian imports are liquid…
Bevy Long Drink Brings Finnish Happiness to the States Did you know Finland is the happiest country in the world? But what exactly makes the Finns so joyful? Maybe it’s their pristine forests and crystal-clear lakes. Maybe it’s the 23 hours of daylight they get in the summer. Or maybe, just maybe, it’s their best-kept…
Welcome to the light side of the moon. For some time now, we’ve known that consumers are seeking better-for-you options, especially from brands they know and trust. Consumers are living healthier lifestyles, looking for food and alcohol choices that are low in calories and carbs, but still taste good. And Blue Moon LightSky fits the…