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Moderation – It’s Not Just for January Anymore

For Many Consumers, Holiday 2022 is All About Indulging “Mindfully.” The holidays are the most wonderful time of the year, and they should also be the most profitable. But as consumers change, so do their celebrations. More people are choosing to socialize without alcohol, or to extend a drinking occasion by switching to high-quality, non-alcoholic…

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Gen Z Consumers Come of Age

Thirsting for flavor, face-to-face fun and products that are “real,” the next generation of LDA consumers aren’t just drinking less, they are drinking different. And The Boston Beer Company has just what they are searching for. Back in July, the knowledgeable people of Boston Beer got on the phone with Heady Times’ staff writers. The…

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Topo Chico is Making Waves in a Sea of Hard Seltzers

Among all the new entrants to this increasingly busy and still-growing category, only Topo Chico Hard Seltzer took share from established brands right out of the gate. Already ranked #4 in the segment with a 5% share nationally, this “grown-up” version of Topo Chico Mineral Water – the only mineral water with a cult following…

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Single-Serves Ace the Competition

By “serving up” your best assortment of single-serve beverages, your bottom-line wins game, set & match. After years of declining sales, Americans have rediscovered single-serve beverages, purchasing them everywhere they are sold cold. Perfect for on-the-go & away-from-home occasions, these profit-friendly packages check all the boxes for today’s busy shoppers. To characterize the business climate…

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St. Pat’s is Back!

Balancing unparalleled devotion to the “Perfect Pint” with an innovation pipeline creating products craved by consumers of all cultures, here’s why this St. Patrick’s Day, now more than ever, GUINNESS IS GOOD FOR YOU AND YOUR BUSINESS. For many people, a pint of Guinness on St. Patrick’s Day is the nectar of the gods. But…

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Has COVID Created Another Roaring ‘20s?

Yearning for some semblance of normalcy, a sizeable portion of the public is rushing back to bars and restaurants determined to make up for the fun halted by the pandemic. But there is no going back to “business as usual”… at least not yet. Labor and product shortages, rising prices and the highly infectious Delta…

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Active Agers Could Help Drive Post-Pandemic Sales

Consumers over 50 are drinking more, spending more and embracing innovations. So, why do we ignore them? As millennials and Gen Z age into their buying power and become a larger and larger segment of legal drinking age consumers, it seems like they’re the only demographic that the beer market cares about. Most innovations in…

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COVID Cleanup

It’s time to sweep away the pandemic blues – and maximize profits – with a store-wide rejuvenation  You walk into someone else’s beer store. Enter the first cramped, dead-end aisle and crane your neck, scanning the hodge-podge of styles and brands for the beers you want – no luck. You keep searching, finally finding a…

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