Skip to content

Guinness Beyond St. Patrick’s Day

A Wide Variety of Consumers are Realizing That a Brand Born in 1759 Has Modern Appeal. By: Joshua M. Bernstein Mountainous Asheville, North Carolina, contains one of America’s densest concentrations of breweries per capita. Beer drinkers can order local IPAs, sour ales, and lagers at bars and taprooms around town. Until recently, Asheville’s bounty was…

Read more

Lagers Make Every Season Merry and Bright

In the competitive adult-beverage world, change moves at the speed of light. But there is one constant, the persistent popularity of lager beer. Crisp, clean and easy-to-drink, you might be tempted to say, “It’s the right beer now.” Does that last line sound familiar? If you were around in 1988, you might remember this Coors…

Read more

The Pumpkin Beer Renaissance

Reliable pumpkin beers are proving the haters wrong, as they continue to drive growth for retailers. There was a time in the early 2010s when seasonal beer releases were the overall top-selling craft beer category. No matter the season, a brewery’s quarterly releases saw predictable volume growth. The fall release calendar specifically held a special…

Read more

First in Flavor and Way Beyond Beer

Mike’s Hard Lemonade & Cayman Jack “Claw” a Category Back to Growth. Without cannibalizing any of their other brands, Mark Anthony Brands continues to develop innovative and flavorful beverages for consumers looking for alternatives to light beer. Wait, wait, don’t stop reading. We can explain… Love them or hate them, puns pack tons of meaning…

Read more

Modelo Oro

The new GOLD standard in light beer proves that “Less can be More.” A superb liquid with only 90 calories and 3 grams of carbs, this innovative beer inspired by the great taste and “Fighting Spirit” of Modelo Especial, is made for all the light beer drinkers who refuse to compromise on flavor. When asked why…

Read more

Moderation – It’s Not Just for January Anymore

For Many Consumers, Holiday 2022 is All About Indulging “Mindfully.” The holidays are the most wonderful time of the year, and they should also be the most profitable. But as consumers change, so do their celebrations. More people are choosing to socialize without alcohol, or to extend a drinking occasion by switching to high-quality, non-alcoholic…

Read more

Gen Z Consumers Come of Age

Thirsting for flavor, face-to-face fun and products that are “real,” the next generation of LDA consumers aren’t just drinking less, they are drinking different. And The Boston Beer Company has just what they are searching for. Back in July, the knowledgeable people of Boston Beer got on the phone with Heady Times’ staff writers. The…

Read more

Topo Chico is Making Waves in a Sea of Hard Seltzers

Among all the new entrants to this increasingly busy and still-growing category, only Topo Chico Hard Seltzer took share from established brands right out of the gate. Already ranked #4 in the segment with a 5% share nationally, this “grown-up” version of Topo Chico Mineral Water – the only mineral water with a cult following…

Read more