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Legacy in the Vanguard

After Years of Innovation, Molson Coors Has the Right Brands, Right Now By: Jerard Fagerberg Despite industry headwinds, Molson Coors is posting gains while others strive to be flat. Last year Molson Coors held 25.3% of the domestic beer market. Heady Times reviews the insights, innovations, and opportunities inspired by CEO Gavin Hattersley’s team which…

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Guinness Beyond St. Patrick’s Day

A Wide Variety of Consumers are Realizing That a Brand Born in 1759 Has Modern Appeal. By: Joshua M. Bernstein Mountainous Asheville, North Carolina, contains one of America’s densest concentrations of breweries per capita. Beer drinkers can order local IPAs, sour ales, and lagers at bars and taprooms around town. Until recently, Asheville’s bounty was…

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Lagers Make Every Season Merry and Bright

In the competitive adult-beverage world, change moves at the speed of light. But there is one constant, the persistent popularity of lager beer. Crisp, clean and easy-to-drink, you might be tempted to say, “It’s the right beer now.” Does that last line sound familiar? If you were around in 1988, you might remember this Coors…

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The Pumpkin Beer Renaissance

Reliable pumpkin beers are proving the haters wrong, as they continue to drive growth for retailers. There was a time in the early 2010s when seasonal beer releases were the overall top-selling craft beer category. No matter the season, a brewery’s quarterly releases saw predictable volume growth. The fall release calendar specifically held a special…

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First in Flavor and Way Beyond Beer

Mike’s Hard Lemonade & Cayman Jack “Claw” a Category Back to Growth. Without cannibalizing any of their other brands, Mark Anthony Brands continues to develop innovative and flavorful beverages for consumers looking for alternatives to light beer. Wait, wait, don’t stop reading. We can explain… Love them or hate them, puns pack tons of meaning…

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Modelo Oro

The new GOLD standard in light beer proves that “Less can be More.” A superb liquid with only 90 calories and 3 grams of carbs, this innovative beer inspired by the great taste and “Fighting Spirit” of Modelo Especial, is made for all the light beer drinkers who refuse to compromise on flavor. When asked why…

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Moderation – It’s Not Just for January Anymore

For Many Consumers, Holiday 2022 is All About Indulging “Mindfully.” The holidays are the most wonderful time of the year, and they should also be the most profitable. But as consumers change, so do their celebrations. More people are choosing to socialize without alcohol, or to extend a drinking occasion by switching to high-quality, non-alcoholic…

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