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Cool Down with Hard Iced Teas

This Friday, we’re celebrating one of our favorite summer drinks with National Iced Tea Day! Some prefer theirs unsweetened, some take it with a dash of sugar, while others like a squeeze of lemon. Us? We like ours with a lil’ ABV kick to get the summer party started. Ready-to-drink alcoholic teas are a hot…

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No-Mix Margaritas for Cinco de Mayo

Shake things up this May with no muss, no fuss RTDs. Combining the taste of the most popular cocktail in the U.S. with the ease and convenience of the RTD format, FMB margaritas are a no-brainer for your customers’ Cinco de Mayo celebrations, whether they’re partying on your patio or theirs. Margarita-inspired FMBs have quickly…

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A New Hard Tea

Lagunitas Introduces Disorderly TeaHouse The IPA powerhouse announced an unexpected and intriguing entrance to the hard tea segment. This summer, industry trade news outlets got the scoop on Lagunitas’ major innovation play for 2022 – and it wasn’t a new IPA. Instead, the “deliciously hoppy brewery” unveiled plans to enter the hard sparkling tea segment…

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Hard Cider: The Other FMB

Thanks to a spate of new fruity flavors, this category grew over 12% during the pandemic. Light, refreshing and low in alcohol, this innovative RTD beverage – no bartender required – succeeds with men & women of all ages. So how do you like dem apples? Consumer preferences have changed, but not all shelf sets…

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Give the People What They Want

In 2019, Boston Beer Co. and Dogfish Head united in a historic merger that shocked the beer world. Some said it marked the end of craft beer. They couldn’t have been more wrong…   It’s been two years since the Boston Beer Co. (BBC) and Dogfish Head (DFH) merger, and we are happy to announce that…

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What’s Next for “Beyond Beer”?

The eclectic category has been on a tear the last three years. Can we expect growth to continue in 2021? Yes!  Over the last few years, beyond beer, the amalgamation of a beer category that includes hard seltzer, tea, coffee, kombucha and ready-to-drink cocktails, has been the most innovative, profitable and exciting space in beer….

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