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Celebrate National Margarita Day with a Twist!

Raise a toast to National Margarita Day with a twist! Next Thursday, February 22nd, your customers will want to indulge in these margarita-inspired beverages that will transport their taste buds to sunny shores and fiesta-filled nights.  Why have your customers choose when they can have both?  Instead of your bar patrons choosing between a margarita…

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Get Ready for The Big Game

Fans are set to guzzle 325.5 million gallons of beer (that’s 50 million cases!) during the Big Game weekend – that’s enough to fill an Olympic-sized pool nearly 2000 times! Gear up for this year’s epic showdown with gametime programs and fantastic brews that football fans will be looking for! Coors Light is Bringing Back…

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Hard Cider Comes into its Own

A Range of Flavors and ABVs Puts Hard Cider in the Spotlight. By: Kate Bernot As consumers increasingly reach for flavored, premium products backed by compelling brand stories, one category has been ticking those boxes for years: hard cider. Despite the proliferation of hard seltzers, malt beverages, and canned cocktails, this category continues to hold…

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Hop Water Innovations Take Flight

The Hop Water Segment is Growing Leaps and Bounds Thanks to the “3-in-1 Value Proposition.” Non-alcoholic, hop-infused sparkling waters (a.k.a. hop waters) are popping up everywhere these days. New, innovative suppliers like HOP WTR, as well as some of the nation’s largest craft brewers are jumping on board the hop water train. And for good…

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Celebra Día de los Muertos

Celebrate the festive spirit of Día de los Muertos on November 1st and 2nd, a tradition with a 4000-year history that beautifully celebrates life, while honoring the departed. Top-selling brands like Modelo, Corona and Victoria are getting in on the festivities with consumer sweeps and impactful POS that pay tribute to this ancient tradition. Modelo…

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Get in the Game

Get ready to score big this fall, sports fans! Your customers’ favorite breweries are rolling out fresh POS and fantastic programs. Let’s raise a glass to a season filled with unforgettable moments and unbeatable brews! Read on for the details of these partnerships and programs. Coors Light Raise the Stakes on Game Day with Coors…

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Your Customers Can Win Big This Summer

This summer, some of the hottest brands are offering consumers the chance to win big. Whether it’s an exciting trip, tickets to a sought-after sporting event or a significant cash prize, these summer programs are hooking consumers up with chances to reap some sweet rewards! Coors Light Keeps Fanxiety Chill in the Leagues Cup Coors…

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Narragansett Celebrates Shark Week in Style

It’s that time of year again – the celebration of our ocean’s apex predators. Not only was the first Jaws movie released on June 20th 1975, everyone’s favorite television event that celebrates sharks and explores various aspects of their lives and habitats, will air on the Discovery Channel from July 11 – 18. This year,…

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Your Customers are Reaching for Ranch Water

Ranch water seltzer, inspired by the beloved Texan cocktail, is capturing the hearts – and tastebuds – of drinkers across the country. Ranch water sits at the intersection of hot industry trends like tequila flavor and wellness. And because the recipe is so simple, RTD ranch raters are able to deliver an authentic experience with…

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