“Little Things,” Sierra Nevada’s Successful, Inclusive Craft Brand Family, is a BIG Success Four years ago, as the hazy/New England IPA craze was moving full steam ahead, Sierra Nevada created Hazy Little Thing IPA. “I’d been talking with a lot of people in the industry and told them we were working on a hazy IPA,”…
The Need to Sell a Premium Light Beer Has Never Been More Pressing. It was time to “Raise the Bar for Light Beer.” Dubbed the “next generation of light beer,” FLIGHT by Yuengling is a crisp, refreshing, 95-calorie premium light beer. With only 2.6g of carbs and 4.2% ABV per 12 oz. serving, FLIGHT is…
According to Wine Intelligence, a global leader in wine consumer research and insights, the growth in the sparkling category is coming from the under 45 consumer – mostly millennials and Gen-Z cohorts – looking for an authentic, affordable luxury to enhance their casual lifestyles. Like a pair of sexy sunglasses, these Italian imports are liquid…
Bevy Long Drink Brings Finnish Happiness to the States Did you know Finland is the happiest country in the world? But what exactly makes the Finns so joyful? Maybe it’s their pristine forests and crystal-clear lakes. Maybe it’s the 23 hours of daylight they get in the summer. Or maybe, just maybe, it’s their best-kept…
Welcome to the light side of the moon. For some time now, we’ve known that consumers are seeking better-for-you options, especially from brands they know and trust. Consumers are living healthier lifestyles, looking for food and alcohol choices that are low in calories and carbs, but still taste good. And Blue Moon LightSky fits the…
In 2021, Anchor is rising once again! This year marks the 125th anniversary of Anchor Brewing, and the brewery set out on a mission to reinvigorate their brand, connect with new consumers and continue their legacy with a fresh new look and exciting innovations. But this OG craft brand owes much of its success to…
“Beer Speaks, People Mumble” is Lagunitas’ infamous slogan, and when it comes to Lagunitas IPA, the beer certainly speaks for itself. Unless you’ve been living under a rock, you know the IPA category has seen tremendous growth in recent years, having gained 10 points of share of craft since 2016. Over 40% of dollars spent…
Unlike most active lifestyle beers, Slightly Mighty is light in carbs, calories and alcohol without sacrificing taste… no wonder it’s up 332.6% YTD.