A Lineup of IPAs That Live Up to Their Names
Delicious /dəˈlɪʃəs/, /diˈlɪʃəs/ (adjective): highly pleasing to the senses, especially taste or smell. See also: Stone Brewing.
Okay, so the last part isn’t technically included in the dictionary definition, but while we wait for the folks at Merriam-Webster to approve our suggested amendment, let’s talk about why Stone Delicious IPA – and its newly expanded brand family – is so deserving of the name and why consumers just can’t get enough of it.
When creating an IPA worthy of the name “Delicious” Stone knew intense flavor was paramount, and that’s just what this bright, citrus-forward standout brings to the table. Delicious IPA is crafted to reduce gluten, and its magnificent lemon, candy-like flavor makes it a favorite among even the most diehard IPA fans.
As the #19 craft IPA brand with 6.1% dollar sales growth, Stone Brewing saw the potential of Delicious IPA. The brewery seized this growth opportunity, much to the delight of fans across the country, and turned this singular beer into a family of three. Delicious Citrus IPA and Delicious Double IPA have joined Stone’s Delicious lineup in their new 4/6-can variety pack (alongside OG Delicious IPA).
Stone took the original Delicious IPA and put a tasty spin on these newcomers. Delicious Double IPA has serious depth of flavor and an explosive aroma of lemon and tropical fruit from Centennial and Amarillo hops, all with less bitterness than a typical double IPA. For Delicious Citrus IPA, Stone added Talus hops to the mix for vibrant tangerine notes which are further amplified by the addition of sweet orange peel.
The variety pack, which launched at the end of 2022, is already proving itself in the market. The Stone Delicious Mixed Pack is the #3 craft six-pack innovation by dollars in NielsenIQ’s xAOC (extended all outlet combined) YTD data, just behind heavy hitters like New Belgium Brewing’s Voodoo Ranger Fruit Force and Sierra Nevada’s Little Things rotating pack. “It’s turned out to be our largest launch of all time,” said Maria Stipp, CEO for Stone Brewing.
“Expanding our Stone Delicious family was a big ask for us brewers because not just any IPA can live up to this name,” Jeremy Moynier, Senior Manager of Brewing & Innovation, told Brewbound. “Each of these beers share a bright, vibrant, citrus-forward quality that plays out in three distinctly different ways. And that kind of variety is hard to find in a six-pack!”