Skip to content

Firestone Walker Mind Haze

Firestone Walker’s Mind Haze Lights Up the IPA Galaxy with Flavorful Finesse.

For the consumer who craves more than just a beer, Mind Haze is the North Star, guiding taste buds through a galaxy of flavors. It’s not just a beer, it’s a testament to Firestone’s dedication to excellence.

Mind Haze Unleashed: A Symphony of Sips

Picture this: over a year of R&D at the Venice Propagator brewhouse, a dash of craft magic and voilà – Mind Haze is born. This isn’t your run-of-the-mill hazy IPA; this is a Firestone masterpiece, a sip-worthy symphony that dances on your taste buds with finesse. It’s not just a beer, it’s an experience.

Juicy yet balanced and loaded with an array of fresh tropical hop flavors, Firestone Walker Mind Haze is a hazy IPA done the Firestone Walker way. When it was released back in 2019, industry publication Uproxx called it “one of the most well-rounded, complex hazy IPAs on the market.” Others agreed.

“[Mind Haze] is one of the most well-rounded, complex hazy IPAs on the market.”

Uproxx

Eye Candy in a Can: Mind Haze’s Visual Revamp

Since it was released in 2019, Mind Haze has become Firestone Walker’s No. 2 largest brand family.

But wait, there’s more to Mind Haze than just what meets the taste buds. It’s undergone a packaging glow-up, turning heads and catching eyes. This modern-day elixir demands attention from craft veterans and newcomers alike. Because in the craft beer game, visual appeal is half the battle.

Mind Haze by the Numbers: It’s Not Bragging if It’s True

Alright, let’s talk numbers – the kind that make other beers jealous. Mind Haze proudly claims the title of California’s #2 best-selling hazy IPA and is among the top five sold nationally. With a hazy IPA style growth rate of 25 percent across the U.S., Mind Haze is riding a wave that shows no signs of slowing.

Cooler Space: Reserved for the Truly Worthy

Firestone Walker is looking to reinvigorate the Mind Haze brand in 2024 with a refreshed look and new variety pack.

So, why should you make room for Mind Haze in your cooler? Well, it’s not just a matter of space; it’s about giving the people what they want – a tried-and-true brew that they can rely on. Mind Haze isn’t a one-hit wonder; it’s a commitment backed by serious investments. With the packaging updates supported by a media spend that makes even the big dogs jealous, Mind Haze is here for the long haul.

Related posts:

Stone Delicious IPA Family

A Lineup of IPAs That Live Up to Their Names Delicious /dəˈlɪʃəs/, /diˈlɪʃəs/ (adjective): highly pleasing to the senses, especially taste or smell. See also: Stone Brewing. Okay, so the last part isn’t technically included in the dictionary definition, but while we wait for the folks at Merriam-Webster to approve our suggested amendment, let’s talk…

Read more

Coors Banquet

Celebrating 150 Years of Brewing Excellence Very few brands celebrate this milestone. But Coors is a legacy brand with staying power and its most storied brew, Coors Banquet, has never lost its timeless appeal. For 150 years it has been coveted by rock stars, former presidents, actors & cowboys, and is proudly brewed to the…

Read more

Twisted Tea

Twisted Tea has been a full-on phenomenon in our region for over 20 years. When Twisted Tea first launched in test markets over 20 years ago, Boston Beer was shocked at the immediate, fiercely passionate response it received in one particular region: Philadelphia. “Philly really knows how to Keep It Twisted!” laughs Twisted Tea Senior…

Read more