Retail edge

In the last two blogs we talked about food safety & seasonal marketing. The success of seasonal marketing over the past 25 years has led to the increase in “LTOs” or “Limited Time Offers.” Both have driven trial, incremental growth and developed new customers through products, packaging, promotions and merchandising. This blog will focus on…

In the last few blogs, I discussed Strategic Revenue Management & Food Safety. Consumers assume that the companies that make the products they use and consume are doing everything within their power to insure they are safe. Consumer trust is critical to your long-term success. And now more than ever you need to price your…

In the last blog I discussed the importance of Corporate Social Responsibility or CSR. This topic basically revolves around societal, economic and financial (or triple bottom line) variables and how they impact stakeholders. Whether you’re a private or public company, your customers expect you to act in a certain way with regard to your stakeholders….

In the last blog we discussed the importance of category management. In other words, making sure you have the right products, at the right price, at the right time, in the right location. Besides the four P’s of marketing (product, price, promotion and place) you also need to consider how you and your suppliers run…

In the last blog I discussed the Triple Bottom Line of “People, Planet and Profits.” That is the new yardstick that many consumers, especially younger ones, use when they judge whether your business is one they will support. This new generation of social media savvy consumers will make the world a better place by forcing…

How millennials & Gen Z are impacting food and beverage decisions at retail In the last blog we discussed Baby Boomers and how they influence their millennial & Gen Z children. I thought it would be interesting to look at this in reverse and show how younger folks are influencing many of the decisions we…

In the holiday 2020 blog, we were six months into Covid and had the ability to analyze consumer behavior and make some educated guesses about what was next. We looked at it from three perspectives: Insecurity, Transition, & Recovery. Insecurity All of us experienced some level of personal & professional insecurity in the spring of…

Boomers are back & better than ever! As a Food Marketer, I know that the future belongs to the Millennials & Gen Z. However, as a Baby Boomer, I am not ready to ride off into the sunset (even if I enjoy a beverage on the beach at sunset during the summer). But much like…