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Seasonal Marketing

In the last few blogs, I discussed Strategic Revenue Management & Food Safety. Consumers assume that the companies that make the products they use and consume are doing everything within their power to insure they are safe. Consumer trust is critical to your long-term success. And now more than ever you need to price your…

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Food Safety

In the last blog I discussed the importance of Corporate Social Responsibility or CSR. This topic basically revolves around societal, economic and financial (or triple bottom line) variables and how they impact stakeholders. Whether you’re a private or public company, your customers expect you to act in a certain way with regard to your stakeholders….

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Corporate Social Responsibility

How millennials & Gen Z are impacting food and beverage decisions at retail In the last blog we discussed Baby Boomers and how they influence their millennial & Gen Z children. I thought it would be interesting to look at this in reverse and show how younger folks are influencing many of the decisions we…

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Recovery & The New Normal

In the holiday 2020 blog, we were six months into Covid and had the ability to analyze consumer behavior and make some educated guesses about what was next. We looked at it from three perspectives: Insecurity, Transition, & Recovery. Insecurity All of us experienced some level of personal & professional insecurity in the spring of…

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Make Room for the Boomers Part 2

Boomers are back & better than ever! As a Food Marketer, I know that the future belongs to the Millennials & Gen Z. However, as a Baby Boomer, I am not ready to ride off into the sunset (even if I enjoy a beverage on the beach at sunset during the summer). But much like…

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Don’t Forget About the Baby Boomers!

Everyone has been talking about millennials for the last 10 years. And more recently as Gen Z has come of age, they are now entering the conversation since they are impacting the alcohol beverage industry. This group was born after 1997 and have been a focal point for food brands (especially fast casual chains and…

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Insecurity, Transition and Recovery

In the last blog, we discussed Millennials & Gen Z. We also had some preliminary data on how consumers reacted over the first few months of Covid. While each state handled things differently, it was a trying time for everyone. As we head into 2021, let’s take a tactical pause (to quote our military strategists)….

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