Fighting childhood cancer, one can at a time. Sly Fox is honored to partner with Alex’s Lemonade Stand Foundation for Childhood Cancer on Alex’s Raspberry Lemon Ale again this year! With every case of Alex’s Raspberry Lemon Ale purchased, Sly Fox will donate a portion of the proceeds to Alex’s Lemonade Stand Foundation to help continue Alex’s…
Throw a rock in California and you’re likely to hit a brewery. But it wasn’t always this way. Back in 2000, a paralegal and a journalist (who both happened to be huge beer fans) teamed up to change what they saw as a lack of beer culture on the West Coast. 23 years later, co-founders…
The new GOLD standard in light beer proves that “Less can be More.” A superb liquid with only 90 calories and 3 grams of carbs, this innovative beer inspired by the great taste and “Fighting Spirit” of Modelo Especial, is made for all the light beer drinkers who refuse to compromise on flavor. When asked why…
It’s Popular, and Here’s Why… Best beer lists sing its praises. It’s still winning medals at the Great American Beer Festival. And after 25 years, sales have never been better. Do you really need to know anything else about Allagash White, America’s most iconic, Belgian-style wheat beer? As it turns out, you do. And for…
To Have & to Hold, Dock Street’s Wedding Beer Brings “Something Brewed” to Wedding Celebrations. Wedding season is upon us, and it’s no surprise that soon-to-be newlyweds often take great care when considering every detail of their upcoming nuptials. Specialized vendors are selected for everything from the food to the clothing to the flowers, typically…
According to Sprout Social, 75% of people reported purchasing a product after seeing it on social media. The COVID-19 crisis altered how, when and where we shop, choose to dine & what we buy. Out of necessity, consumers honed their digital skills and they expect you to do the same. Now more than ever, crafting…
Consumers can’t get enough of these fun, flavorful RTDs when they want to enjoy a cocktail, and feel like they’re doing something good for their body. Diets are out. Wellness is in. Consumers are serious about removing unwanted sugar from their diets. And that’s where Phil Rosse, President of Mark Anthony Brands, sees growth opportunities…
No, there won’t be a quiz, but as the way we talk about beverage alcohol changes, it’s important to know new terms that have made their way into the industry’s lexicon. Language is always changing. Need proof? Just look at the 300 new words and phrases Merriam Webster recently recognized as part of the English…
In the last two blogs we talked about food safety & seasonal marketing. The success of seasonal marketing over the past 25 years has led to the increase in “LTOs” or “Limited Time Offers.” Both have driven trial, incremental growth and developed new customers through products, packaging, promotions and merchandising. This blog will focus on…