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Celebrate Cinco in Style

Get the Cinco de Mayo season off to a great start with these cervezas and hard seltzers!


Corona de Mayo

This year Corona is dropping a lime, raising a toast and kicking off Cinco the right way – with a Corona in hand. From now through May 5th, Corona invites consumers to play Cinco Roulette, jump-starting their fiestas by spinning a digital wheel for a chance to win curated party-starters. Prizes include Uber rides, Uber Eats credits and taco tabs paid via Venmo to ensure Corona de Mayo will once again be the can’t-miss event of the year.

Plus, all-new Corona Cincograms will connect consumers to the fiesta via Uber Eats, while new thematic displays and an expanded collaboration with Old El Paso brings new pairing recipes and excitement at retail. And leading up to the Cinco holiday, Corona Extra will have strong national TV weight with a high-profile presence in the NFL draft.


Modelo Viva Cinco

From April 1st through May 5th, Modelo will continue to Cinco Auténtico and encourage consumers to celebrate heritage and what Modelo is made of. Modelo is partnering with artisans to create an authentic-yet-modern celebration. Consumers will be able to shop the Modelo Mercado to find apparel, décor and more. At retail, Modelo will partner with Mission Foods and Cholula with cross-merch displays featuring authentic recipes. Modelo’s TV and media plan will include high-profile English and Spanish-language TV, and a strong social and digital presence. Dedicated social support will highlight the second year of the Modelo Mercado, connecting users to local merchants through an Instagram experience.


Topo Chico de Mayo

Topo Chico will be bringing the authenticity in-store and to bars everywhere with a beautiful suite of “Topo Chico de Mayo” tools, including a retail theatre display, bar décor and more. Eye-catching POS will urge shoppers to celebrate with a chance to win prizes for playing a branded Loteria digital card game. And in true Topo Chico fashion, they’re teaming up with Tajin to get seltzer cans Cinco-ready with their iconic lime and chamoy rims.


Celebrate Cinco with Dos Equis

87 million adults in America celebrate Cinco, so jump in with Dos Equis this May! By simply scanning the QR code on themed POS and entering their DOB, consumers will have the chance to win prizes to celebrate Cinco the way everyone should, with plenty of flavors! Lucky winners will be rewarded with the following:

  • Cinco-centric catering by a local food truck
  • Live music with a DJ
  • Decorations for your Dos Equis bartending station
  • Dos Equis-inspired party décor
  • Fiesta party games!

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