
What You Need to Know About Selling Beverage Alcohol to Gen Z Consumers
This generation, born between 1998 and 2012, the first to come of age in the digital era, wants healthy options, bold flavors and much, much more. By: Louis Livingston-Garcia Gen Z is reshaping the beverage industry with a preference for bold flavors, health-conscious options and experiences, both online and in-store. Right now, a full 20%…