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Segmentation & Target Marketing

As we enter the Fall season and all of the hoopla that will surround this year’s Presidential election, we are continuing to adjust our lives around the changing conditions that COVID-19 has given us. It is important to pause and understand that regardless of what situation we are in, we still need to know who…

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Big Beer Bounces Back

In a world that’s gone crazy for low-calorie, low-carb everything, beer is no exception. With these “healthier” options often comes a lower ABV. This is a great thing, but with any healthy mindset, moderation is key. Let’s not forget those exceptional beers that got us hooked on craft in the first place, many of which…

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Allagash Brewing Company

Checking in with the iconic brewery as it navigates in a new era of craft beer.    The uncertainty caused by the ongoing COVID-19 pandemic has brought new and unusual challenges to breweries across the nation. For this edition of Heady Times, we wanted to check in with Allagash Brewing Company to get a firsthand…

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Marketing Planning: Covid-19 Impact

What a difference a few months makes! In the last blog we were congratulating Andy Reid and the Chiefs on winning the Superbowl and looking forward to Saint Patrick’s Day. I discussed the importance of planning and said it’s a great time to start your planning process. You may have heard the saying “If you…

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Worry-free Beer Shopping is Just a Phone Call Away

“The big companies like Mastercard, working in concert with the banks that help process payments, have done away with mandatory signatures. All you have to do is call your credit card processing company and ask for a waiver,” explains Vik Brahm of Rosemont Beverage. “Your processing company can update your payment terminal to remove the…

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