Millennials are embracing a new generation of non-alc beer. Will their parents follow suit? “Now You Can” announces a series of recent ads from Heineken, which extol the virtues of Heineken’s non-alc lager, Heineken 0.0. In the ads, Heineken has flipped the script on NA, showing young, fun-loving people enjoying 0.0 while waterskiing, at work and in…
Unlike most active lifestyle beers, Slightly Mighty is light in carbs, calories and alcohol without sacrificing taste… no wonder it’s up 332.6% YTD.
Manayunk’s Newest Restaurant Thrives Amid Uncertainty
The New Neighborhood Haunt
Two forward-thinking female entrepreneurs figured out how to put la dolce vita into a can, and the world took notice. When USA Today announced the results of their Ten Best Canned Cocktails in America competition (or what our industry calls RTDs), you might have expected to see mostly huge conglomerates atop the leader board….
New England IPA. Hazy IPA. Juicy IPA. East Coast IPA. Whatever they’re called, your customers want them.
Flavorful, super-premium products provided the rocket fuel that increased the rest of Mark Anthony’s portfolio by 20 percent in 2020. Flavorful, super-premium products provided the rocket fuel that increased the rest of Mark Anthony’s portfolio by 20 percent in 2020. What company… Has posted growth for five consecutive years? Was one of the only large…
The biggest thing in beer is here to stay, and there’s plenty of room for growth
In the last blog, we discussed Millennials & Gen Z. We also had some preliminary data on how consumers reacted over the first few months of Covid. While each state handled things differently, it was a trying time for everyone. As we head into 2021, let’s take a tactical pause (to quote our military strategists)….