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Segmentation & Target Marketing

As we enter the Fall season and all of the hoopla that will surround this year’s Presidential election, we are continuing to adjust our lives around the changing conditions that COVID-19 has given us. It is important to pause and understand that regardless of what situation we are in, we still need to know who…

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Big Beer Bounces Back

In a world that’s gone crazy for low-calorie, low-carb everything, beer is no exception. With these “healthier” options often comes a lower ABV. This is a great thing, but with any healthy mindset, moderation is key. Let’s not forget those exceptional beers that got us hooked on craft in the first place, many of which…

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Allagash Brewing Company

Checking in with the iconic brewery as it navigates in a new era of craft beer.    The uncertainty caused by the ongoing COVID-19 pandemic has brought new and unusual challenges to breweries across the nation. For this edition of Heady Times, we wanted to check in with Allagash Brewing Company to get a firsthand…

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