Skip to content

Why You Should Be Selling… Firestone Walker Flyjack

As we head into the holidays, beer drinkers will continue to look for lower ABV brews with fewer calories and carbs that still deliver the traditional flavors they know and love. Enter Firestone Walker Flyjack: 96 calories, 5g carbs, 4% ABV and full of flavor. “People care about what’s in their beer,” Brewmaster Matt Brynildson explains, “and many people care about calories. With Flyjack, we wanted to prove that you don’t have to sacrifice flavor for calories.” 
 
This unique offering from Firestone Walker spans two of the hottest beer categories right now: hazy IPAs and low-calorie beers. The beer has a bright, citrus aroma and a balanced hop nose. It’s hazy without being too heavy and it finishes clean. But it wasn’t easy getting Flyjack just right. 
 
“The challenge was figuring out the recipe, dialing it in, and getting it to where we wanted it to be,” Brynildson explains. The brewer ended up using an expressive yeast strain that heightens ester and fruit character to put body and flavor into the beer without adding calories. Nelson Sauvin hops were added to give the beer white wine flavors mixed with citrus fruits and notes of black pepper. 
 
Flyjack is even surprising drinkers who tend to shy away from carb-friendly “light” beers. The hosts of the podcast Sports Meats Beer, Brad Barmore and Ben Perry, give this beer two thumbs up, admitting they were pleasantly surprised by it and regularly keep it stocked in their fridge. “The tagline on the front [of the can] says ‘citrus, hazy, crisp’ and it really delivers on all three points,” the duo said on Danny Wright’s Beer Thirty! podcast. “If you see it on the shelf, grab it.” 
 
In 2021, Flyjack will be available in 12-packs.

Related posts:

The Non-Alcs Your Customers Are Looking For

October is right around the corner and it’s the perfect time to introduce your customers to the new generation of non-alcs! Check out our alcohol-free brews, premium energy drinks and trendy hop waters that consumers are clamoring for! NA Beers Athletic Brewing Company Athletic Brewing Co. is dedicated to crafting delicious non-alcoholic beer to be…

Read more

12 Oktoberfest Beers Your Customers Will Fall For

Oktoberfest with the Best From attending local celebrations to hoisting a stein with family and friends, your customers are ready to get their “oompah” on this Oktoberfest season! Check out some of our favorite Oktoberfest brews below. Yuengling Oktoberfest Copper in color with a medium body, Yuengling Oktoberfest pours slightly sweet with toasted character and…

Read more

Cocktail-inspired Beverages? Yes Please!

International Canned Cocktail Day is September 10th! Help your customers celebrate the day with some of our favorite cocktail-inspired beverages. Looking for a mixer to create a killer cocktail? We’ve got those too! Read on for all you need for International Cocktail Day. Dogfish Head Citrus Squall This golden double ale is brewed with blue…

Read more