After three decades on the sidelines, Molson Coors is getting back in the game. “Since 1989, there’s only been one official beer permitted to advertise during the Super Bowl, and honestly, that’s no fun,” says Michelle St. Jacques, Molson Coors Chief Marketing Officer. “After almost 40 years away, you can bet our brands are going…
This Friday, we’re celebrating one of our favorite summer drinks with National Iced Tea Day! Some prefer theirs unsweetened, some take it with a dash of sugar, while others like a squeeze of lemon. Us? We like ours with a lil’ ABV kick to get the summer party started. Ready-to-drink alcoholic teas are a hot…
Who knew you could do a lot more with hops than just brew beer? A new beverage that marries the fizzy, fruity fun of seltzer with the vibrance of hops is a match made in non-alc heaven. Category leaders even boast zero calories & no added sugar. Mighty tasty on their own – some surprisingly…
Shake things up this May with no muss, no fuss RTDs. Combining the taste of the most popular cocktail in the U.S. with the ease and convenience of the RTD format, FMB margaritas are a no-brainer for your customers’ Cinco de Mayo celebrations, whether they’re partying on your patio or theirs. Margarita-inspired FMBs have quickly…
Lagunitas Introduces Disorderly TeaHouse The IPA powerhouse announced an unexpected and intriguing entrance to the hard tea segment. This summer, industry trade news outlets got the scoop on Lagunitas’ major innovation play for 2022 – and it wasn’t a new IPA. Instead, the “deliciously hoppy brewery” unveiled plans to enter the hard sparkling tea segment…
Thanks to a spate of new fruity flavors, this category grew over 12% during the pandemic. Light, refreshing and low in alcohol, this innovative RTD beverage – no bartender required – succeeds with men & women of all ages. So how do you like dem apples? Consumer preferences have changed, but not all shelf sets…
In 2019, Boston Beer Co. and Dogfish Head united in a historic merger that shocked the beer world. Some said it marked the end of craft beer. They couldn’t have been more wrong… It’s been two years since the Boston Beer Co. (BBC) and Dogfish Head (DFH) merger, and we are happy to announce that…
The eclectic category has been on a tear the last three years. Can we expect growth to continue in 2021? Yes! Over the last few years, beyond beer, the amalgamation of a beer category that includes hard seltzer, tea, coffee, kombucha and ready-to-drink cocktails, has been the most innovative, profitable and exciting space in beer….
2020 has been a trying year for the beer industry, the impact of COVID-19 reaching far and wide. But thanks to innovative line extensions, a popular new seltzer line and a new focused approach, FIFCO USA has been able to grow their top two brand families, Seagram’s Escapes & Labatt, amidst a world of chaos.