In the last blog I discussed the Triple Bottom Line of “People, Planet and Profits.” That is the new yardstick that many consumers, especially younger ones, use when they judge whether your business is one they will support. This new generation of social media savvy consumers will make the world a better place by forcing…
How millennials & Gen Z are impacting food and beverage decisions at retail In the last blog we discussed Baby Boomers and how they influence their millennial & Gen Z children. I thought it would be interesting to look at this in reverse and show how younger folks are influencing many of the decisions we…
Spirits equalization legislation poses a threat, but beer is up to the challenge. “After a decade of declines, the beer industry started growing again in the second half of 2019. That growth continued in 2020 and has accelerated in 2021. This change in trend has been driven by beer’s success in the fourth category –…
Welcome to the light side of the moon. For some time now, we’ve known that consumers are seeking better-for-you options, especially from brands they know and trust. Consumers are living healthier lifestyles, looking for food and alcohol choices that are low in calories and carbs, but still taste good. And Blue Moon LightSky fits the…
“I’ve often found that in times of stress, opportunities to improve and innovate present themselves.” That’s been Fred Gross’ philosophy as he’s entered his new position as VP of Sales and Marketing at Origlio. It’s Monday morning and we’re sitting in Gross’ office as he prepares for his scheduled leadership meeting with Mike Kugler, Senior…
Sean Hamel is not just your local Mass Bay Brewing sales rep (home of Harpoon and UFO Beer), he’s also part owner of the company! Well, technically since 2014, all full-time Mass Bay Brewing employees own a portion of the brewery, but that doesn’t make it any less impressive. In fact, as Hamel tells us, it makes…
Stone Brewing’s new CEO Maria Stipp brings her extensive experience to one of the nation’s largest craft breweries. The exhaustive process of finding a new CEO for a top 10 craft brewery can oftentimes take more than a year. But for Stone Brewing founders Greg Koch and Steve Wagner, it took less than a month….
Hard kombucha harnesses all the biggest trends in beyond beer – and it’s ready to enter the mainstream. Here’s the tea: Hard kombucha is the next big thing in beer. A bold statement, we know. But kombucha, or “booch” as it’s often called, is seeing growth, more than many industry experts ever expected. Non-alc kombucha…
A New Way to IPA Hop Valley Brewing Co. is taking the nation by storm with their wildly successful, less bitter IPAs. To the beer aficionado, “hop valley” sounds like a wonderland. You might imagine acres of Azacca, miles of Mosaic and clusters of Citra as far as the eye can see. And while the…