Dos Equis brings its iconic spokesman out of retirement and back into the spotlight. By: Jess McDonough After a decade-long hiatus, Dos Equis has officially revived one of beer advertising’s most iconic characters: The Most Interesting Man in the World. Played once again by Jonathan Goldsmith, the character’s return marks more than a nostalgic nod –…
By: Jess McDonough In a beer market that increasingly rewards clarity, consistency, and smart execution, Sapporo is checking all the right boxes for retailers heading into 2026. With accelerating scan growth, meaningful innovation, and a cultural relevance that continues to deepen in the U.S., Sapporo isn’t just a strong Asian import, it’s a scalable growth…
By George Latella How are you planning on leveraging your brand for the 250th birthday of our country? Many of the big retailers and food/beverage companies started their Marketing communications right after the New Year and used the Superbowl as a launchpad to talk about the heritage of their respective brands. Nostalgia is “on trend”…
Twisted Tea continues to perform strongly in the flavored malt beverage category. What do you think is driving that momentum right now? Twisted Tea brings energy and excitement to the category. The bright yellow packaging continues to stand out and drive value, especially when featured on display. Combined with incremental out-of-home and social digital support,…
Why is the Tsingtao 2026 Year of the Horse packaging important? In the overly crowded beverage alcohol space, off-premise accounts need to carry products in packaging that stands out in a sea of monotony. Consumers don’t want gimmicks though. This packaging not only pops on the shelf, it’s also true to heritage and tradition. The…
What does a high-performing Famosa set look like? Famosa is built to be simple and powerful. With a tight lineup of four SKUs, most retailers should be carrying the full family: 6-pack bottles, 12-pack bottles, 12-pack cans, and 24 oz. cans. Cans are the real workhorses — 12-packs and 24 oz. single serves lead the…
By George Latella Over the last few blogs, I’ve covered various elements in formulating your Brand Strategy. It is now time to bring it all together. We started the process by identifying the four key questions that you must answer: While all four questions are important for you to understand, the last one is the…
Athletic Brewing put non-alcoholic craft beer on the map. But they’ve still got plenty of uncharted territory to explore in 2026. By: Courtney Iseman Athletic Brewing Company has become virtually synonymous with its overall category of non-alcoholic craft beer. Quality lagers, IPAs, stouts, and more offering zero booze but full flavor, and the social experience…
Sierra Nevada Builds Balanced Momentum Through Its Core and Innovations. By: Kate Bernot Sierra Nevada occupies rare air within the American beer landscape. It’s the third-largest craft brewery in the country by volume, with the Grossman family still at the helm after 46 years. It’s a trailblazer and pioneer, introducing American palates to expressively hoppy…