The IPA continues to be a key driver in a tough sales climate. By: Joshua M. Bernstein In an unsettled beer market where sales and volumes of many styles are decelerating, IPAs remain a rare beacon. IPA sales make up around 51 percent of craft dollar sales, according to NIQ data supplied by 3 Tier…
The format that’s crushing it in convenience, sports, and singles. Once relegated to stadiums and music festivals, the 19.2 oz. can has quietly become one of the hottest single-serve formats in the beverage aisle. Formerly considered a novelty, the oversized cans now dominate convenience store coolers, grocery shelves, and even bar fridges, proving themselves as…
Spotlighting the voices of women across suppliers, distributors, and retailers this Women’s History Month. Women play an essential role across all three tiers of the beverage alcohol industry: leading teams, shaping brand strategy, supporting accounts, creating the materials that drive sales, and running the bars and restaurants where communities gather. Ahead of Women’s History Month…
What drove Moosehead’s decision to move exclusively to cans, and how does this benefit the beer’s freshness and overall quality? Cans make up 86% of US beer sales, and this trend is expected to continue growing. Focusing on what consumers are choosing in stores makes sense in the long term; Moosehead will be well-positioned as…
How does Monaco Malt-Based fit into what on- and off-premise customers are looking for right now? Retailers are looking for brands that have a proven track record and can withstand the ups and downs of the Bev-Alc industry. Monaco ticks those boxes while also offering bold flavors, at 9% ABV, that won’t break the bank…
Lagunitas IPA has been the #1 IPA draft in the U.S. for decades. Why does it continue to resonate so strongly with consumers? IPA has continued to resonate because it’s a balanced product, brewed at a reasonable ABV, and offered at a competitive price point. It checks every box for consistency, drinkability, and value —…
How strategic beer displays drive retail success. In today’s crowded retail environment, simply stocking shelves isn’t enough. A well-executed beer display can be the deciding factor between a shopper walking past – or walking out with a cart full. “On average, 70% of all customers know what they are buying before they walk in the…
By embracing familiar seasonal flavors, Great Lakes creates nostalgic beers with cross-generational appeal. By: Joshua M. Bernstein Few breweries toil as tirelessly as Great Lakes Brewing to make beer that brings festive cheer. To meet massive demand for its spiced Christmas Ale, the Cleveland, Ohio, brewery begins making the honey-infused holiday beer in late July,…
Leaning into versatility with craft, premium no-, low-, and full-ABV choices engages a wider customer base than ever before. By: Courtney Iseman The busiest social season of the year is upon us, with merry makers gathering at bars and restaurants as well as in their homes. Even amid economic headwinds, the “OND” portion of the…