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Introducing NEW Captain Morgan Sliced!

Introducing the latest innovation from Captain Morgan that’s sure to make a splash: Captain Morgan Sliced Up and Captain Morgan Sliced Variety! Let the Captain take over bartending duties with his latest line of delicious FMBs, made with the taste of fresh sliced fruit and premium alcohol. Captain Morgan Sliced Variety This new 2/12 can variety…

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Get Lucky: Stock Up for St. Pat’s!

Celebrate St. Patrick’s Day with our SPD programs and top-notch brews! Cheers to making this the best one yet. Lucky Programs Enjoy An Irish Neighbor! This St. Patrick’s Day, Narragansett wants consumers to enjoy an Irish Neighbor: half Narragansett Lager, half stout. In the off-premise, display Narragansett Lager next to Irish stouts with Narragansett’s Irish…

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The Element of Surprise

In the last blog I discussed the importance of planning your work and working your plan. As I write this, the 2024 Super Bowl just occurred, and it got me thinking back to 2018 and the Philadelphia Eagles improbable victory. If you didn’t follow the story, the Eagles were riding high in November when Carson…

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Get Ready for the Madness!

Score BIG with March Hoops-themed POS, consumer sweeps and programs your customers can get excited about this month and get ready to “dunk” in the fun! As the official sponsor of the 2024 ESPN Men’s Tournament Challenge, Coors Light is helping basketball fans win cold hard cash and merch throughout the month of March. The…

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Celebrate National Margarita Day with a Twist!

Raise a toast to National Margarita Day with a twist! Next Thursday, February 22nd, your customers will want to indulge in these margarita-inspired beverages that will transport their taste buds to sunny shores and fiesta-filled nights.  Why have your customers choose when they can have both?  Instead of your bar patrons choosing between a margarita…

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Get Ready for The Big Game

Fans are set to guzzle 325.5 million gallons of beer (that’s 50 million cases!) during the Big Game weekend – that’s enough to fill an Olympic-sized pool nearly 2000 times! Gear up for this year’s epic showdown with gametime programs and fantastic brews that football fans will be looking for! Coors Light is Bringing Back…

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The Evolution of Neshaminy Creek

When management and market forces changed, the players at this successful, eastern Pennsylvania craft brewery decided it was time for change… And they did – with a little help from their friends. By: John Holl This type of meeting usually doesn’t happen in the beer industry. Jason Miller, Director of Marketing at 31st and Wharton…

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Blue Moon’s Bright Future

New Look, Blue Moon Light Aim to Drive Growth in ’24. By: Alex Parker, courtesy of Molson Coors’ Beer & Beyond blog Blue Moon is looking to get “brighter” in 2024 with revamped packaging, an expanded marketing campaign and a new look and name for Blue Moon Light, formerly Blue Moon LightSky. Molson Coors Beverage…

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Hard Cider Comes into its Own

A Range of Flavors and ABVs Puts Hard Cider in the Spotlight. By: Kate Bernot As consumers increasingly reach for flavored, premium products backed by compelling brand stories, one category has been ticking those boxes for years: hard cider. Despite the proliferation of hard seltzers, malt beverages, and canned cocktails, this category continues to hold…

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