How four iconic beer brands have stood the test of time – and prepared themselves for a bright future. By: Kate Bernot Dog years have nothing on brewery years. In craft beer, where companies are considered firmly established at the 10-year mark, reaching a three-decade milestone puts them in rarefied air. This is particularly true…
A stand-alone brand poised for growth. Pink Whitney is not just another flavored vodka – it is the leader, boasting a market presence twice the size of its nearest competitor. It was also the fastest-growing new spirits brand to reach one million cases in the past five years, a testament to its rapid rise in…
Where great beer meets the great outdoors. Yuengling, America’s Oldest Brewery, has long been synonymous with craftsmanship, tradition, and quality beer. Now, in an exciting collaboration, the brewery has partnered with Field & Stream, a brand deeply embedded in the outdoor lifestyle, to create special-edition packaging and a marketing campaign that celebrates the values they…
Creating engaging content, working with your network, and using digital tools to drive engagement and sales. Social media has changed the way businesses engage with consumers, and the beverage alcohol industry is no exception. Whether it’s breweries showcasing their latest releases or brands running viral campaigns, the power of using social media to influence consumer…
Shandies and radlers are finding new relevance with a younger generation of drinkers looking for flavor, refreshment, and above all else, authenticity. By: Jerard Fagerberg In 2006, the Jacob Leinenkugel’s Brewing Co. was looking to launch a new summer seasonal to replace Berry Weiss in its brew schedule and ended up creating their most iconic…
This trailblazing light lager is hitting a half-century and shows no signs of slowing down. By: Joshua M. Bernstein Each year, breweries produce tens of thousands of beers, and most brands disappear after kegs run dry and cans are sold. Creating a lasting beer brand is difficult in a fickle marketplace. Miller Lite is a…
Women Making Moves in our Industry An interview with Michele Recupido, General Manager at Locust Rendezvous. Can you share a bit about your journey in the industry? My goal was to enter the business world right out of school, but financially I needed a second job. Bartending school was an option. It was instant gratification….
Women Making Moves in the Bev-Alc Industry An interview with Alissa (Ali) Marino, Lead Account Specialist at Origlio Beverage What inspired you to pursue a career in the beverage industry? It has been a part of my life since I was 16. That’s when I started waitressing, and later bartending. I was always drawn to…
By: George Latella In the last article, we began the discussion of formulating your Brand Strategy with a discussion of YOUR customer. Your Brand and how your best customers perceive you is your biggest asset and a major strength. Sears was once the “place where America shopped”. It is a great example of a once…