Among all the new entrants to this increasingly busy and still-growing category, only Topo Chico Hard Seltzer took share from established brands right out of the gate. Already ranked #4 in the segment with a 5% share nationally, this “grown-up” version of Topo Chico Mineral Water – the only mineral water with a cult following…
Who knew you could do a lot more with hops than just brew beer? A new beverage that marries the fizzy, fruity fun of seltzer with the vibrance of hops is a match made in non-alc heaven. Category leaders even boast zero calories & no added sugar. Mighty tasty on their own – some surprisingly…
OMG! Lagers Are Cool Again Hit a few hipster bars in Fishtown on a Friday night and just try to keep count of all the Tecate, Hamm’s and Narragansett pounders being passed over the bar. Breweries like Sly Fox are resurrecting pre-Prohibition classics like Reading Premium. Modelo Especial sales are up 63.4% nationally. Hop fatigue…
Way back in 2002, two low-level craft brewery employees, John Cochran and Brian “Spike” Buckowski, were caught by their boss playing hooky from work. As a punishment, they had to tar the parking lot. While laboring away in the hot sun, they daydreamed about owning a brewery of their own. Already crafting beer recipes by…
The Need to Sell a Premium Light Beer Has Never Been More Pressing. It was time to “Raise the Bar for Light Beer.” Dubbed the “next generation of light beer,” FLIGHT by Yuengling is a crisp, refreshing, 95-calorie premium light beer. With only 2.6g of carbs and 4.2% ABV per 12 oz. serving, FLIGHT is…
Colorful, Edgy & Cool, Shiner TexHex IPAs Take a “Texas Two-step” Out of its Comfort Zone. A magical new series of beers can’t sit on the shelf with a boring label. That would be a disservice to the delicious liquid hiding in the can yearning to be enjoyed. And so, a little brewery from Shiner,…
Pretentious? Never. Passionate? Always. That phrase describes 2SP Brewing Co., the small but mighty craft brewery and pride of Delco to a T, but it’s also a fitting description of their Director of Sales and Marketing, Mike Contreras. While Contreras originally had dreams of obtaining a PhD., his mother recognized that his talents and passion…
The classic 12-pack continues to entice consumers. With so many exciting choices on the shelf these days, customers can be overwhelmed. That makes variety packs a priceless addition to any retailer’s arsenal, especially as summer begins. These valuable SKUs do much more than offer customers an assortment at a fair price – they also allow…
In the last blog I discussed the importance of Corporate Social Responsibility or CSR. This topic basically revolves around societal, economic and financial (or triple bottom line) variables and how they impact stakeholders. Whether you’re a private or public company, your customers expect you to act in a certain way with regard to your stakeholders….