The MHL Hat Trick: Premium Brands, Convenience and Great Flavors

December 21, 2018
in
Beyond Beer
This company’s white-hot “flavor” offerings check all consumer boxes, and then some.
 
According to Mike’s Hard Lemonade (MHL) CEO Anthony von Mandl, consumers are demanding three distinct things from their alcoholic beverages, and they’re telling us so with their...

2018: A Year in Beer

December 17, 2018
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Beer Styles
2018 has been a fun year for beer drinkers. Our IPAs became cloudier and more crushable, and we saw the introduction of “better for you offerings” (think hard seltzer with low calories, carbs and sugar). Brewers blurred the lines between beer styles (Sam '76) and we saw some great...

Brand Strategy

November 27, 2018
in
Retail Edge

In the last blog, overall Food Marketing strategy was covered. This planning process helps you answer the following questions:

  1. Who are you?
  2. What do you do?
  3. How are you different?
  4. Why are you better or what problems do you solve for the customer?

Once you answer these questions, you can...

Flavors that Will Put Customers in the Mood to Celebrate & Splurge

November 13, 2018
in
Beer Styles
It’s the Most Wonderful Time of the Year for Selling Beer
 
It is not too soon to start planning your holiday selling strategies, so your business can tap into lucrative fourth-quarter sales. In fact, according to a survey by Campaigner®’s Christmas as reported in The New Brewer magazine, those who...

Hops at The Paddock

October 10, 2018
in
On-Premise Spotlight
The Paddock holds a special place in many locals’ hearts. The restaurant, which has been family-run since it opened in the 1950s, is known for its welcoming atmosphere, cold drinks and, of course, Paddock Pizza. When this local staple was in danger of serving its last slice back in 2011,...

Island Beverage

October 10, 2018
in
Off-Premise Spotlight
Island Beverage, named for the shape of the city block it’s situated on, has been serving the North Reading area for nearly two decades. Despite being land locked and not having a parking lot, this family-owned distributor has remained one of the top in the city due to excellent customer...

Want to Maximize Fourth Quarter Holiday Sales?

October 4, 2018
in
Rethinking Retail
Understand What Customer Service Means to Women & Men, Because It’s Not the Same.
 
Even the best assortment of products isn’t a guarantee that customers will walk through your door. That’s why you’ve given so much thought to customer service. Customer service begins with the one-on-one interaction between the salesperson and...

Bryn Mawr Beverage

October 4, 2018
in
Off-Premise Spotlight
Expertise + Innovation = Success.
 
You know the old saying… good things come in small packages. This old chestnut describes Bryn Mawr Beverage to a T. This compact, bustling beer distributor in the beautiful Montgomery County town for which it’s named, is thriving thanks to the sharp minds of co-owners John...

Barnaby's Havertown

October 4, 2018
in
On-Premise Spotlight
After a devastating fire, a resilient staff and the Havertown community brought this bar back to life.
 
Last May, after undergoing an extensive renovation, owner Bill Daley’s beloved Barnaby’s Havertown sports bar was consumed by a fire, started by a discarded, smoldering cigar. “Rebuilding it was an extremely challenging process,” remembers...
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