This “seltzer with a little something”, not to mention sophisticated flavor combinations, has become a top-10 premium seltzer brand. “Vivid distinction” is one of the daring slogans used by PRESS Seltzer. At first glance, this expression might seem ambitious, as dozens and dozens of hard seltzers flood the market, but PRESS Seltzer has earned the…
In 2019, Boston Beer Co. and Dogfish Head united in a historic merger that shocked the beer world. Some said it marked the end of craft beer. They couldn’t have been more wrong… It’s been two years since the Boston Beer Co. (BBC) and Dogfish Head (DFH) merger, and we are happy to announce that…
The eclectic category has been on a tear the last three years. Can we expect growth to continue in 2021? Yes! Over the last few years, beyond beer, the amalgamation of a beer category that includes hard seltzer, tea, coffee, kombucha and ready-to-drink cocktails, has been the most innovative, profitable and exciting space in beer….
It’s time to sweep away the pandemic blues – and maximize profits – with a store-wide rejuvenation You walk into someone else’s beer store. Enter the first cramped, dead-end aisle and crane your neck, scanning the hodge-podge of styles and brands for the beers you want – no luck. You keep searching, finally finding a…
Millennials are embracing a new generation of non-alc beer. Will their parents follow suit? “Now You Can” announces a series of recent ads from Heineken, which extol the virtues of Heineken’s non-alc lager, Heineken 0.0. In the ads, Heineken has flipped the script on NA, showing young, fun-loving people enjoying 0.0 while waterskiing, at work and in…
Unlike most active lifestyle beers, Slightly Mighty is light in carbs, calories and alcohol without sacrificing taste… no wonder it’s up 332.6% YTD.
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Two forward-thinking female entrepreneurs figured out how to put la dolce vita into a can, and the world took notice. When USA Today announced the results of their Ten Best Canned Cocktails in America competition (or what our industry calls RTDs), you might have expected to see mostly huge conglomerates atop the leader board….