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COVID Cleanup

It’s time to sweep away the pandemic blues – and maximize profits – with a store-wide rejuvenation  You walk into someone else’s beer store. Enter the first cramped, dead-end aisle and crane your neck, scanning the hodge-podge of styles and brands for the beers you want – no luck. You keep searching, finally finding a…

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Not Your Father’s NA

Millennials are embracing a new generation of non-alc beer. Will their parents follow suit? “Now You Can” announces a series of recent ads from Heineken, which extol the virtues of Heineken’s non-alc lager, Heineken 0.0. In the ads, Heineken has flipped the script on NA, showing young, fun-loving people enjoying 0.0 while waterskiing, at work and in…

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Vivify Beverages’ Sarah Ross and Anne Ellis

Two forward-thinking female entrepreneurs figured out how to put la dolce vita into a can, and the world took notice.   When USA Today announced the results of their Ten Best Canned Cocktails in America competition (or what our industry calls RTDs), you might have expected to see mostly huge conglomerates atop the leader board….

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Mark Anthony Brands: Beyond the Claw

Flavorful, super-premium products provided the rocket fuel that increased the rest of Mark Anthony’s portfolio by 20 percent in 2020. Flavorful, super-premium products provided the rocket fuel that increased the rest of Mark Anthony’s portfolio by 20 percent in 2020. What company… Has posted growth for five consecutive years? Was one of the only large…

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