Brand Strategy Wrap up

September 5, 2019
in
Retail Edge

Over the last few blogs we have covered various elements in formulating your brand strategy.  It is now time to bring it all together. We started the process by identifying the four key questions that you must answer:

 

  1. Who you are
  2. What you do
  3. How you are different
  4. What problems you solve for the
    5. ...

With So Many Innovations, Cider is Having a Moment – Again.

July 22, 2019
in
Rethinking Retail
If there’s one thing that’s certain in today’s beverage market, it’s that flavor is king. FMBs, sparkling seltzers – even spritzers are making a comeback. As customers clamor for all things flavor, don’t forget about the original, sessionable, full-of-flavor, sparkling beverage that helped launch the craze: hard cider.
 
Recent data...

Cheers to Teamwork (Haters Gonna Hate)

July 22, 2019
in
Beyond Beer
When artisans collaborate, good things happen. So why are so many people skeptical of the merger of Boston Beer and Dogfish Head? Will these pioneering companies lose their underdog appeal or craft beer cred? Not if you talk to Jim Koch and Sam Calagione.

Heavy Seas Beer

July 22, 2019
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Brewer Highlight
Fearless. Bold. Independent.

Ray’s Happy Birthday Bar

July 22, 2019
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On-Premise Spotlight
The South Philly staple where every day is your birthday.

Beermill Inc.

July 22, 2019
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Off-Premise Spotlight
Listening, learning and connecting with customers.

Seltzer on Draft

July 2, 2019
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Beer Styles
 
Hard seltzers continue to dominate in 2019. They have captured the attention of both men and women, whose interest in flavorful, low-ABV/low-cal (a.k.a. better-for-you) products is growing vigorously.
 

White Claw, Truly and Smirnoff are the category leaders, but new brands are gaining ground.

...

Brand Strategy

June 19, 2019
in
Retail Edge

In the last blog, we continued the discussion of formulating your brand strategy with a discussion of your brand personality. If you are an off-premise retailer, you sell brands. If you an on-premise retailer, you may sell brands or create your own. Either way, you need to understand how the...

Cape May Brewing Company Expands Westward into Four Counties in Pennsylvania

June 17, 2019
in
Local Beer Scene
Cape May, NJ -- Cape May Brewing Company and Origlio Beverage-Reading are pleased to announce CMBC’s expansion into four counties in Pennsylvania: Lancaster, Berks, Lehigh, and Northampton.
 
“We’re thrilled to reach our fans in the Lehigh Valley and points south,” says Cape May Brewing Company CEO and co-founder Ryan Krill. “We’ve...

Miller Lite: "Holding True" and Ahead of its Time

June 3, 2019
in
Beyond Beer
Nationally, Miller Lite has posted 19 straight quarters of share growth. America’s original light beer has always had great taste, only 3.2 carbs & 96 calories. And with an ABV of 4.2%, it fits the modern definition of a session beer. If session is the new extreme, then Miller Lite...
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