Two people walk into a store to try out some new IPAs. They know they like IPAs, but they don’t like the same ones. Along comes a sales person, who does her best to help them make their selections. She points to a few beers and says, “This one is...
In 1992 Tony Magee got a homebrew kit for Christmas that forever changed his life, and craft beer, as we know it. Fast-forward to the present, Magee is the head of Lagunitas Brewing Co., which lays claim to the #1 IPA in the U.S. and so much more.
This company’s white-hot “flavor” offerings check all consumer boxes, and then some.
According to Mike’s Hard Lemonade (MHL) CEO Anthony von Mandl, consumers are demanding three distinct things from their alcoholic beverages, and they’re telling us so with their...
2018 has been a fun year for beer drinkers. Our IPAs became cloudier and more crushable, and we saw the introduction of “better for you offerings” (think hard seltzer with low calories, carbs and sugar). Brewers blurred the lines between beer styles (Sam '76) and we saw some great...
It’s the Most Wonderful Time of the Year for Selling Beer
It is not too soon to start planning your holiday selling strategies, so your business can tap into lucrative fourth-quarter sales. In fact, according to a survey by Campaigner®’s Christmas as reported in The New Brewer magazine, those who...
According to Mike’s Hard Lemonade (MHL) CEO Anthony von Mandl, consumers are demanding three distinct things from their alcoholic beverages, and they’re telling us so with their...
