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Guinness Rising

The 265-year-old stout is enjoying a renaissance as it wins with new drinkers and in new occasions throughout the year. By: Kate Bernot Michele Recupido has been behind the bar at Philadelphia’s Locust Rendezvous for 36 years, and she’s never seen Guinness Draught sell as quickly as it has in 2025. “Sales are through the…

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Heady Times

Read the Holiday 2025 issue

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Merchandising Matters

How strategic beer displays drive retail success. In today’s crowded retail environment, simply stocking shelves isn’t enough. A well-executed beer display can be the deciding factor between a shopper walking past – or walking out with a cart full. “On average, 70% of all customers know what they are buying before they walk in the…

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Gleason’s Bar is Making Holiday Magic Overnight

Levittown’s Gleason’s Bar brings holiday cheer with a festive makeover and seasonal brews. Walk into Gleason’s Bar on Black Friday, and it feels like Christmas morning. Overnight, the neighborhood spot in Levittown flips into Gleason’s Christmas Pop-Up, a transformation packed with holiday lights, bows, movie references, and more. “It’s like when you were little and…

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Festive Beer and Holiday Cheer

By embracing familiar seasonal flavors, Great Lakes creates nostalgic beers with cross-generational appeal. By: Joshua M. Bernstein Few breweries toil as tirelessly as Great Lakes Brewing to make beer that brings festive cheer. To meet massive demand for its spiced Christmas Ale, the Cleveland, Ohio, brewery begins making the honey-infused holiday beer in late July,…

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Mix It Up: Elevate Any Occasion with Craft Mixers and NA Options

Leaning into versatility with craft, premium no-, low-, and full-ABV choices engages a wider customer base than ever before. By: Courtney Iseman The busiest social season of the year is upon us, with merry makers gathering at bars and restaurants as well as in their homes. Even amid economic headwinds, the “OND” portion of the…

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Famosa Lager is on Fire

The U.S. beer market is facing stiff headwinds in 2025. Total category dollars are down, imports are slowing, and even the best-performing Mexican importers have lowered forecasts after reporting softer demand from their historically reliable Hispanic consumer base. Circana data shows that for the 52 weeks ending April 20, imports grew just 1.6% in dollars…

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Brand Strategy Part 3: Brand Icons

In the last blog, we continued the discussion of formulating your Brand Strategy with a discussion of your brand personality. If you are an off-premise retailer, you sell brands. If you an on-premise retailer you may sell brands and create your own. Either way, you need to understand how the brand icons you sell or…

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A Topo Chico Hard Margarita Q&A with Brand Manager Adam Ford

Where is Topo Chico Hard Margarita selling best, and why are those accounts winning? We’re seeing the strongest performance in urban accounts, particularly those with high foot traffic and a focus on home delivery or takeout. These retailers are leaning into impulse purchases, keeping the product cold, visible, and accessible. Suburban accounts are doing well…

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