What drove Moosehead’s decision to move exclusively to cans, and how does this benefit the beer’s freshness and overall quality?
Cans make up 86% of US beer sales, and this trend is expected to continue growing. Focusing on what consumers are choosing in stores makes sense in the long term; Moosehead will be well-positioned as more consumers make the switch to canned beer. Cans better protect the beer’s flavor from light and oxygen exposure compared to bottles, as well as reducing the risk of product breakage.
How does switching to cans support sustainability, and why is that important for today’s drinkers?
Aluminum cans are highly recyclable compared to glass bottles, reducing the environmental impact of producing raw materials. 75% of all aluminum produced is still in use today. Cans are also lighter and more compact to ship, saving fuel at every step from the brewery to the consumer’s refrigerator. Both factors reduce the brand’s environmental impact, a consideration that is increasingly important to drinkers when choosing what to drink.
What feedback have you heard so far from drinkers and retailers about the new can design and packaging?
The logo and packaging redesign have been an enormous hit. It remains clearly identifiable as the known and trusted Moosehead brand, while embracing a sleek, modern, simplified design.