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Flavor Is the Future, and the Future Is Now

With their lean and ever-evolving portfolio of seltzers, RTDs, and FMBs, Mark Anthony Brands is keeping stride with consumer preferences – riding the highs and adapting to the lows. By: Jerard Fagerberg Flavor isn’t merely an aspect of a beverage… It’s not just an adjective on the label… Flavor is now an entire category. This…

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Get Ready for the Madness!

Score BIG with March Hoops-themed POS, consumer sweeps and programs your customers can get excited about this month and get ready to “dunk” in the fun! As the official sponsor of the 2024 ESPN Men’s Tournament Challenge, Coors Light is helping basketball fans win cold hard cash and merch throughout the month of March. The…

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It’s Time to Get Serious About Social

According to Sprout Social, 75% of people reported purchasing a product after seeing it on social media. The COVID-19 crisis altered how, when and where we shop, choose to dine & what we buy. Out of necessity, consumers honed their digital skills and they expect you to do the same. Now more than ever, crafting…

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