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Get Ready for the Madness!

Score BIG with March Hoops-themed POS, consumer sweeps and programs your customers can get excited about this month and get ready to “dunk” in the fun!

As the official sponsor of the 2024 ESPN Men’s Tournament Challenge, Coors Light is helping basketball fans win cold hard cash and merch throughout the month of March. The national consumer promotion is very simple and made to Chill. Consumers can scan a QR code on Coors Light point of sale and submit their tournament brackets for a chance to win money and other exciting prizes.

Corona has teamed up with DraftKings to unleash Corona’s Bracket Beach Challenge! Launching in March, the program will give consumers the chance to win part of a $50K prize pool by earning points on correct picks throughout the tournaments. Fans can also enter to win $30 cash to spend at an on-premise account, or to pick up a case of Corona to enjoy while watching hoops at home with friends!

Hyped On Hoops?! HOP WTR fans can win 2 tickets to the Women’s OR Men’s NCAA Championship game! Powered through Aisle, this text to win promotion offers easy setup and execution. Via QR code scan on themed-POS, consumers have a chance to win 2 tickets to one of the championship games, plus a $1500 travel credit to assist with airfare and lodging! The sweeps runs through March 29th and there is an eight case minimum display for giveaway inclusion. There is no purchase required, but for every HOP WTR purchase consumers get an extra entry!

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