Welcome to the light side of the moon. For some time now, we’ve known that consumers are seeking better-for-you options, especially from brands they know and trust. Consumers are living healthier lifestyles, looking for food and alcohol choices that are low in calories and carbs, but still taste good. And Blue Moon LightSky fits the…
In 2021, Anchor is rising once again! This year marks the 125th anniversary of Anchor Brewing, and the brewery set out on a mission to reinvigorate their brand, connect with new consumers and continue their legacy with a fresh new look and exciting innovations. But this OG craft brand owes much of its success to…
“Beer Speaks, People Mumble” is Lagunitas’ infamous slogan, and when it comes to Lagunitas IPA, the beer certainly speaks for itself. Unless you’ve been living under a rock, you know the IPA category has seen tremendous growth in recent years, having gained 10 points of share of craft since 2016. Over 40% of dollars spent…
Unlike most active lifestyle beers, Slightly Mighty is light in carbs, calories and alcohol without sacrificing taste… no wonder it’s up 332.6% YTD.