Women Making Moves in our Industry An interview with May Chioma Odiakosa, President of Star Beer USA March is Women’s History Month, a time to celebrate the women shaping industries, breaking barriers, and inspiring the next generation. In the beer world, women are making their mark in every aspect – from brewing to sales, ownership,…
Women Making Moves in our Industry An interview with Jennifer Chiartas, Bartender & Front of House Manager at J.T. Bankers Can you share a bit about your journey in the industry? I started in the industry when I was 18 years old, 25 years ago. My first job was at an Italian restaurant. I didn’t…
A transformative year for the shore’s favorite brewery. By: Courtney Iseman Fourteen years is an impressively long tenure in the tumultuous American craft beer market. New Jersey’s Cape May Brewing Co. has not only survived an explosion of breweries across the United States and the subsequent contraction, but they’ve also been able to count themselves…
Where great beer meets the great outdoors. Yuengling, America’s Oldest Brewery, has long been synonymous with craftsmanship, tradition, and quality beer. Now, in an exciting collaboration, the brewery has partnered with Field & Stream, a brand deeply embedded in the outdoor lifestyle, to create special-edition packaging and a marketing campaign that celebrates the values they…
A stand-alone brand poised for growth. Pink Whitney is not just another flavored vodka – it is the leader, boasting a market presence twice the size of its nearest competitor. It was also the fastest-growing new spirits brand to reach one million cases in the past five years, a testament to its rapid rise in…
This trailblazing light lager is hitting a half-century and shows no signs of slowing down. By: Joshua M. Bernstein Each year, breweries produce tens of thousands of beers, and most brands disappear after kegs run dry and cans are sold. Creating a lasting beer brand is difficult in a fickle marketplace. Miller Lite is a…
How four iconic beer brands have stood the test of time – and prepared themselves for a bright future. By: Kate Bernot Dog years have nothing on brewery years. In craft beer, where companies are considered firmly established at the 10-year mark, reaching a three-decade milestone puts them in rarefied air. This is particularly true…
Shandies and radlers are finding new relevance with a younger generation of drinkers looking for flavor, refreshment, and above all else, authenticity. By: Jerard Fagerberg In 2006, the Jacob Leinenkugel’s Brewing Co. was looking to launch a new summer seasonal to replace Berry Weiss in its brew schedule and ended up creating their most iconic…
Creating engaging content, working with your network, and using digital tools to drive engagement and sales. Social media has changed the way businesses engage with consumers, and the beverage alcohol industry is no exception. Whether it’s breweries showcasing their latest releases or brands running viral campaigns, the power of using social media to influence consumer…