Hard kombucha harnesses all the biggest trends in beyond beer – and it’s ready to enter the mainstream. Here’s the tea: Hard kombucha is the next big thing in beer. A bold statement, we know. But kombucha, or “booch” as it’s often called, is seeing growth, more than many industry experts ever expected. Non-alc kombucha…
A New Way to IPA Hop Valley Brewing Co. is taking the nation by storm with their wildly successful, less bitter IPAs. To the beer aficionado, “hop valley” sounds like a wonderland. You might imagine acres of Azacca, miles of Mosaic and clusters of Citra as far as the eye can see. And while the…
Yearning for some semblance of normalcy, a sizeable portion of the public is rushing back to bars and restaurants determined to make up for the fun halted by the pandemic. But there is no going back to “business as usual”… at least not yet. Labor and product shortages, rising prices and the highly infectious Delta…
In the holiday 2020 blog, we were six months into Covid and had the ability to analyze consumer behavior and make some educated guesses about what was next. We looked at it from three perspectives: Insecurity, Transition, & Recovery. Insecurity All of us experienced some level of personal & professional insecurity in the spring of…
Boomers are back & better than ever! As a Food Marketer, I know that the future belongs to the Millennials & Gen Z. However, as a Baby Boomer, I am not ready to ride off into the sunset (even if I enjoy a beverage on the beach at sunset during the summer). But much like…
New studies and statistics help determine tap lineups and cooler door layouts that will maximize profits. With indoor dining resuming and life returning to some semblance of normal, what better time to look at how to best optimize your tap lineups and cooler door placements. In the on-premise, the tap lineup and menu play a…
In 2021, Anchor is rising once again! This year marks the 125th anniversary of Anchor Brewing, and the brewery set out on a mission to reinvigorate their brand, connect with new consumers and continue their legacy with a fresh new look and exciting innovations. But this OG craft brand owes much of its success to…
Origlio is set to pass a milestone by the end of this year when web ordering will account for more than half of all orders placed. With roughly 600 orders coming through our online portal every week, web ordering has become a valuable tool for operations as well as our customers. We sat down with Peter…
Alicia Grasso, Marketing Director at CMBC, has spent the last six years building the brands of one of the fastest rising stars of the Northeast’s craft brewery scene. Over the years, Heady Times has written hundreds of articles profiling brewers working tirelessly to perfect their craft and make great beers. But once the beer is…