In the last issue we discussed segmentation and target marketing. Segmentation involves putting people into groups based on criteria that allow you to describe them. It can be characteristics like demographics (age, gender, ethnicity, income, education etc.), geographics (where they live, where they work, where they shop), psychographics (attitudes, interests, lifestyles) and/or behaviors (how do…
After months of closures and restrictions, most counties in PA are allowing some form of in-person business at bars and restaurants. As establishments emerge from the shutdown and draught service resumes, tap line maintenance is more important than ever. If you clean your own lines, you may already have operational procedures in place. However,…
Serving Up a Sense of Normalcy
You Want It? They Got It.
Since 2008, Trevor Hayward and Luke Bowen have been brewing very serious beers with very silly names. Evil Genius Beer Co., the brainchild of college buds Bowen and Hayward, has grown from a small operation to one of Philadelphia’s most beloved breweries. If you’ve stopped by their Fishtown brewpub, you’ve felt the infectious laid-back vibe….
A niche category that was once the very definition of “tastes terrible” is growing thanks to creative brewers and curious, health-conscious consumers
Doing what it takes to keep the doors open
As we enter the Fall season and all of the hoopla that will surround this year’s Presidential election, we are continuing to adjust our lives around the changing conditions that COVID-19 has given us. It is important to pause and understand that regardless of what situation we are in, we still need to know who…
In a world that’s gone crazy for low-calorie, low-carb everything, beer is no exception. With these “healthier” options often comes a lower ABV. This is a great thing, but with any healthy mindset, moderation is key. Let’s not forget those exceptional beers that got us hooked on craft in the first place, many of which…