The #1 craft brand is building on years of success with big plans for 2022. Blue Moon is a fixture of the beer scene, a mainstay of draught lists in a wide variety of bars and restaurants. Led by flagship Belgian White, the brand family has secured its place in the glasses – and hearts…
Allagash Sales Director Naomi Neville fast-tracked the brewery’s three-year plan to focus on off-premise sales in just 12 months. Prior to the pandemic, Portland, Maine’s Allagash Brewing was something of an on-premise powerhouse. For a quarter of a century, Allagash White has been hailed as the quintessential American wheat beer and could be found on…
In the last blog I discussed the Triple Bottom Line of “People, Planet and Profits.” That is the new yardstick that many consumers, especially younger ones, use when they judge whether your business is one they will support. This new generation of social media savvy consumers will make the world a better place by forcing…
How millennials & Gen Z are impacting food and beverage decisions at retail In the last blog we discussed Baby Boomers and how they influence their millennial & Gen Z children. I thought it would be interesting to look at this in reverse and show how younger folks are influencing many of the decisions we…
Spirits equalization legislation poses a threat, but beer is up to the challenge. “After a decade of declines, the beer industry started growing again in the second half of 2019. That growth continued in 2020 and has accelerated in 2021. This change in trend has been driven by beer’s success in the fourth category –…
Welcome to the light side of the moon. For some time now, we’ve known that consumers are seeking better-for-you options, especially from brands they know and trust. Consumers are living healthier lifestyles, looking for food and alcohol choices that are low in calories and carbs, but still taste good. And Blue Moon LightSky fits the…
“I’ve often found that in times of stress, opportunities to improve and innovate present themselves.” That’s been Fred Gross’ philosophy as he’s entered his new position as VP of Sales and Marketing at Origlio. It’s Monday morning and we’re sitting in Gross’ office as he prepares for his scheduled leadership meeting with Mike Kugler, Senior…
Sean Hamel is not just your local Mass Bay Brewing sales rep (home of Harpoon and UFO Beer), he’s also part owner of the company! Well, technically since 2014, all full-time Mass Bay Brewing employees own a portion of the brewery, but that doesn’t make it any less impressive. In fact, as Hamel tells us, it makes…
Stone Brewing’s new CEO Maria Stipp brings her extensive experience to one of the nation’s largest craft breweries. The exhaustive process of finding a new CEO for a top 10 craft brewery can oftentimes take more than a year. But for Stone Brewing founders Greg Koch and Steve Wagner, it took less than a month….