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The Social Sip: Using Social Media to Boost Beer Sales

Creating engaging content, working with your network, and using digital tools to drive engagement and sales. Social media has changed the way businesses engage with consumers, and the beverage alcohol industry is no exception. Whether it’s breweries showcasing their latest releases or brands running viral campaigns, the power of using social media to influence consumer…

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Women on Tap: Stories from the Bev-Alc Industry

Women Making Moves in our Industry An interview with Michele Recupido, General Manager at Locust Rendezvous. Can you share a bit about your journey in the industry? My goal was to enter the business world right out of school, but financially I needed a second job. Bartending school was an option. It was instant gratification….

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Behind the Scenes, Ahead of the Game

Women Making Moves in the Bev-Alc Industry An interview with Alissa (Ali) Marino, Lead Account Specialist at Origlio Beverage What inspired you to pursue a career in the beverage industry? It has been a part of my life since I was 16. That’s when I started waitressing, and later bartending. I was always drawn to…

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Leading the Pour

Women Making Moves in the Bev-Alc Industry An Interview with Mei Lim, Owner of Beer Park Can you share a bit about your journey in the industry?  My parents have been working in the beer industry for over 15 years, a journey that has influenced my own path. Witnessing their business flourish, the relationships they’ve…

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Breaking Barriers, Brewing Success

Women Making Moves in the Bev-Alc Industry An Interview with Nancy Lawson Owner of McLawson’s Corner Bar & Grill Can you Share a bit about your journey in the industry? It all started when I was in middle school cleaning and wiping down the liquor bottles on early Sunday mornings. From an early age I…

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Guinness & Bailey’s Cake Pop Recipe

Ingredients 1 ¼ cups Guinness Draught Stout 1 box white cake mix 3 eggs 1/2 cup vegetable oil 1 cup buttercream frosting 24 cake pop sticks 1/3 cup Bailey’s Original Irish Cream Liqueur 12 oz. white chocolate melting chips Chocolate drizzle and sprinkles for garnish Instructions Prepare cake mix according to box instructions but substitute…

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Teaming Up with Sports Franchises

From professional soccer to college basketball and from the U.S. to the U.K., beer brands’ sports sponsorships deliver big wins. By: Kate Bernot Sports and beer have long shared a natural synergy, with partnerships between beverage brands and athletic organizations creating moments of camaraderie and celebration for fans. These collaborations go beyond mere sponsorships –…

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Pouring it Forward: Giving Back This Giving Tuesday

At Origlio Beverage, we’re proud to partner with some of the most iconic beer brands in the world. These brands not only craft exceptional brews but also make a meaningful impact in their communities. This Giving Tuesday, we’re shining a spotlight on four of our supplier partners who go above and beyond to give back….

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