Lagunitas IPA has been the #1 IPA draft in the U.S. for decades. Why does it continue to resonate so strongly with consumers?
IPA has continued to resonate because it’s a balanced product, brewed at a reasonable ABV, and offered at a competitive price point. It checks every box for consistency, drinkability, and value — which is why it remains a go-to for so many consumers.
Lagunitas has had success with both its flagships and new innovations. How do you decide where to focus next?
We’ve done a great job innovating in categories where we already have core success. First with IPA, then moving into IPNA, and most recently Hazy IPNA. On the high-ABV side, Hazicus Maximus takes Lagunitas Maximus and evolves it into what today’s consumers are asking for — a big, bold hazy IPA.
What support does Lagunitas provide to help retailers and bars move product?
Lagunitas POS has always been timeless. Mason jars, clean branding, and a simple approach to retail have helped the brand stand out and remain recognizable. That consistency makes it easy for accounts to showcase Lagunitas’ beers in a way that connects instantly with customers.