Caravella Puts Low-ABV Wines on the Map with Affordable Luxury Messaging
By: Courtney Iseman With three distinctive brands and intentional aesthetics, Caravella communicates to consumers they can enjoy the sparkling wine experience with less alcohol and fewer calories. “Caravella is named for the style of ships Christopher Columbus used to discover the New World,” says Bob MacNevin, the brand’s Vice President of National Sales. The moniker…