In the last blog we discussed the importance of category management. In other words, making sure you have the right products, at the right price, at the right time, in the right location. Besides the four P’s of marketing (product, price, promotion and place) you also need to consider how you and your suppliers run…
In the last blog I discussed the Triple Bottom Line of “People, Planet and Profits.” That is the new yardstick that many consumers, especially younger ones, use when they judge whether your business is one they will support. This new generation of social media savvy consumers will make the world a better place by forcing…
How millennials & Gen Z are impacting food and beverage decisions at retail In the last blog we discussed Baby Boomers and how they influence their millennial & Gen Z children. I thought it would be interesting to look at this in reverse and show how younger folks are influencing many of the decisions we…
In the holiday 2020 blog, we were six months into Covid and had the ability to analyze consumer behavior and make some educated guesses about what was next. We looked at it from three perspectives: Insecurity, Transition, & Recovery. Insecurity All of us experienced some level of personal & professional insecurity in the spring of…
Boomers are back & better than ever! As a Food Marketer, I know that the future belongs to the Millennials & Gen Z. However, as a Baby Boomer, I am not ready to ride off into the sunset (even if I enjoy a beverage on the beach at sunset during the summer). But much like…
Everyone has been talking about millennials for the last 10 years. And more recently as Gen Z has come of age, they are now entering the conversation since they are impacting the alcohol beverage industry. This group was born after 1997 and have been a focal point for food brands (especially fast casual chains and…
In the last blog, we discussed Millennials & Gen Z. We also had some preliminary data on how consumers reacted over the first few months of Covid. While each state handled things differently, it was a trying time for everyone. As we head into 2021, let’s take a tactical pause (to quote our military strategists)….
In the last issue we discussed segmentation and target marketing. Segmentation involves putting people into groups based on criteria that allow you to describe them. It can be characteristics like demographics (age, gender, ethnicity, income, education etc.), geographics (where they live, where they work, where they shop), psychographics (attitudes, interests, lifestyles) and/or behaviors (how do…
As we enter the Fall season and all of the hoopla that will surround this year’s Presidential election, we are continuing to adjust our lives around the changing conditions that COVID-19 has given us. It is important to pause and understand that regardless of what situation we are in, we still need to know who…