Skip to content

Time to Drink Your Wheaties

Which beer style appeals equally to men & women, can be slightly hoppy and features all the exciting flavors modern consumers crave? It’s wheat beer, the O.G. of craft beer. The second largest beer style in craft is the perfect canvas for brewers to showcase popular fruit flavors.
And the fruit beer category is up 11%.
Blue Moon Belgian White is America’s best-selling national craft. It made its debut back in the ‘90s before IPAs dominated the category. Now, one quarter of all the craft beer sold in the country is some kind of wheat ale, also called wit or weisse, among other names. 
Only recently have brewers turned their full creative prowess on this style with the same intensity given to IPAs.
Nuanced, tasty and refreshing, fruit-forward wheat beers are usually very sessionable (many with ABVs in the 4.5% range) devoid of palate-wrecking bitterness and funky yeast esters that some people find objectionable.
These are but a few examples of wheat beers your customers will find irresistible in the warm months to come.
Brewmaster Rob Tod’s original flagship White is the beer by which all others in the category are judged. It remains his favorite creation and best seller.
Golden, hazy and thirst-quenching, this summer ale is back with orange, lime and lemon peel creating a refreshing citrus aroma.
Refreshing with the right amount of sweetness, these easy-drinking hefeweizens will make you think you just picked the fruit yourself.
New to the Heavy Seas portfolio, Rip Currant offers waves of raspberry and black currant to give this beer its sweet and bright juiciness.
Brewed with real watermelon, this American wheat beer is crisp, dry and refreshing.
Brewed with orange and lemon peels, coriander, grains of paradise and Belgian witbier yeast, this traditional, Belgian-style wheat ale is made in the heart of the East Coast.

Related posts:

Is There Still Room for Big Beers?

Low ABV might be making headlines, but higher alcohol beers still delight and impress. For those of us who lived through the craft beer revolution, it may be odd to see today’s drinkers – especially the crafty ones – skewing more towards lower calorie, lower alcohol beers. Back in the day, the darlings of the…

Read more

Believe in Beer

Spirits equalization legislation poses a threat, but beer is up to the challenge.  “After a decade of declines, the beer industry started growing again in the second half of 2019. That growth continued in 2020 and has accelerated in 2021. This change in trend has been driven by beer’s success in the fourth category –…

Read more

Tap and Cooler Door Optimization

New studies and statistics help determine tap lineups and cooler door layouts that will maximize profits.  With indoor dining resuming and life returning to some semblance of normal, what better time to look at how to best optimize your tap lineups and cooler door placements.  In the on-premise, the tap lineup and menu play a…

Read more