
An Early Craft Titan Back on Top: How Lagunitas Has Refreshed and Rebuilt
A strategic balance of flagship focus and innovative energy has streamlined Lagunitas’ lineup. By: Courtney Iseman Breweries across the country faced growing challenges in 2024. Consumer interest – and spending – continued to shift toward other categories, especially non-alcoholic beverages, while the cost of doing business kept rising. Against that backdrop, the success of Lagunitas…