The Hop Water Segment is Growing Leaps and Bounds Thanks to the “3-in-1 Value Proposition.” Non-alcoholic, hop-infused sparkling waters (a.k.a. hop waters) are popping up everywhere these days. New, innovative suppliers like HOP WTR, as well as some of the nation’s largest craft brewers are jumping on board the hop water train. And for good…
Celebrate the festive spirit of Día de los Muertos on November 1st and 2nd, a tradition with a 4000-year history that beautifully celebrates life, while honoring the departed. Top-selling brands like Modelo, Corona and Victoria are getting in on the festivities with consumer sweeps and impactful POS that pay tribute to this ancient tradition. Modelo…
Get ready to score big this fall, sports fans! Your customers’ favorite breweries are rolling out fresh POS and fantastic programs. Let’s raise a glass to a season filled with unforgettable moments and unbeatable brews! Read on for the details of these partnerships and programs. Coors Light Raise the Stakes on Game Day with Coors…
This summer, some of the hottest brands are offering consumers the chance to win big. Whether it’s an exciting trip, tickets to a sought-after sporting event or a significant cash prize, these summer programs are hooking consumers up with chances to reap some sweet rewards! Coors Light Keeps Fanxiety Chill in the Leagues Cup Coors…
It’s that time of year again – the celebration of our ocean’s apex predators. Not only was the first Jaws movie released on June 20th 1975, everyone’s favorite television event that celebrates sharks and explores various aspects of their lives and habitats, will air on the Discovery Channel from July 11 – 18. This year,…
Ranch water seltzer, inspired by the beloved Texan cocktail, is capturing the hearts – and tastebuds – of drinkers across the country. Ranch water sits at the intersection of hot industry trends like tequila flavor and wellness. And because the recipe is so simple, RTD ranch raters are able to deliver an authentic experience with…
A favorite beverage of many, iced tea is a summer staple. Add alcohol and you have the perfect RTD refresher. And hard tea is on fire! Per Brewbound, hard tea experienced a 38% dollar sales increase in the latest quarter, and the segment brought in just as much absolute dollar growth as traditional FMBs. Hard…
It’s a great time of year for beer & sports fans, and your customers’ favorite breweries are ready with new programs to help support the Phillies, Philadelphia Union and more! Yuengling Yuengling Lager is proud to be the Official Lager of the Phillies and their continued partnership with All Star pitcher, Aaron Nola. Be on…
These Texan cocktail-inspired RTDs sit at the intersection of hot industry trends like tequila flavor and wellness. But they’re not just the perfect summer refreshment – they’re a lifestyle. Ranch water sits at the intersection of some of the hottest trends of the moment in the bev alc space: cocktail-inspired FMBs, wellness and tequila. Picture…