
Q & A with Origlio Brand Manager Ethan Peiffer
Lagunitas IPA has been the #1 IPA draft in the U.S. for decades. Why does it continue to resonate so strongly with consumers? IPA has continued to resonate because it’s a balanced product, brewed at a reasonable ABV, and offered at a competitive price point. It checks every box for consistency, drinkability, and value —…