Throughout 2026, the semiquincentennial provides an opportunity to re-center beer in shared celebratory moments. By: Joshua M. Bernstein For the United States, this summer brings a big birthday. July 4th marks the 250th anniversary of the Founding Fathers signing the Declaration of Independence, granting unalienable rights including life, liberty, and the pursuit of happiness. To…
Take a look inside Cheers to McGillin’s: Philly’s Oldest Tavern, the book that captures the story of Philadelphia’s oldest continuously operating tavern. By: Alex Gulati In Philadelphia, history is part of the city’s identity, and locals wear that proudly. Few places embody Philadelphia’s spirit quite like McGillin’s Olde Ale House. The city’s oldest continuously operating…
Dos Equis brings its iconic spokesman out of retirement and back into the spotlight. By: Jess McDonough After a decade-long hiatus, Dos Equis has officially revived one of beer advertising’s most iconic characters: The Most Interesting Man in the World. Played once again by Jonathan Goldsmith, the character’s return marks more than a nostalgic nod –…
Why is the Tsingtao 2026 Year of the Horse packaging important? In the overly crowded beverage alcohol space, off-premise accounts need to carry products in packaging that stands out in a sea of monotony. Consumers don’t want gimmicks though. This packaging not only pops on the shelf, it’s also true to heritage and tradition. The…
What drove Moosehead’s decision to move exclusively to cans, and how does this benefit the beer’s freshness and overall quality? Cans make up 86% of US beer sales, and this trend is expected to continue growing. Focusing on what consumers are choosing in stores makes sense in the long term; Moosehead will be well-positioned as…
How does Monaco Malt-Based fit into what on- and off-premise customers are looking for right now? Retailers are looking for brands that have a proven track record and can withstand the ups and downs of the Bev-Alc industry. Monaco ticks those boxes while also offering bold flavors, at 9% ABV, that won’t break the bank…
Lagunitas IPA has been the #1 IPA draft in the U.S. for decades. Why does it continue to resonate so strongly with consumers? IPA has continued to resonate because it’s a balanced product, brewed at a reasonable ABV, and offered at a competitive price point. It checks every box for consistency, drinkability, and value —…
What’s driving the surge in 4-packs right now?Consumers are reaching for 4-packs thanks to their perfect mix of convenience, value, and shareability, making them a go-to choice for every occasion. From backyard hangs to premium cocktail nights, this format is driving RTD growth faster than ever. Why should retailers pay attention to MXD and Cayman…
Red Bull is the #1 energy drink worldwide and continues to grow in the Northeast. What’s driving that momentum, and how can accounts take advantage of it?Red Bull’s dominance comes from its strong brand identity, innovative marketing, and strategic partnerships. The brand resonates with younger consumers while its diverse lineup — from Sugarfree to Editions…