In the last blog, overall Food Marketing strategy was covered. This planning process helps you answer the following questions:

1. Who are you?
2. What do you do?
3. How are you different?
4. Why are you better or what problems do you solve for the customer?

Once you answer these questions, you can begin the process...

In the last blog I discussed implementing change in the digital age. Things continue to change at a rapid pace. You need to stay ahead of the curve if you want to be successful. This all starts with developing a sales and marketing plan.

Whether you are new to the...

In the last blog I discussed Leadership in the Digital Age. In my opinion, leadership is the most important rule of strategy and as such requires a deeper dive into each of the areas. The areas that were discussed are as follows:

1. The future belongs to the fast.  
2. Done is better
...

In the last blog I discussed the importance of knowing your strengths and weaknesses as they relate to opportunities and threats. A big part of this process is not only knowing these things, but more importantly, being able to implement them. And this implementation always starts with leadership. This is...

As I write this, we are one week removed from the Super Bowl and unless you are a Patriots fan, the rest of us are basking in the glow of an improbable Philadelphia Eagles victory. If you didn’t follow the story, the Eagles were riding high in November when Carson...

In the last blog I discussed Amazon and the disruption they have created in the retail space. And to quote Yogi Berra, “It’s Déjà vu all over again”. 100 year ago Sears & Roebuck changed the retail landscape. Now we are getting smaller again with retailers like Dollar General, Trader...

In the last article we discussed “The Third Screen” (mobile) and how that has now taken over as the primary way most consumers get their information. In a few years, when Generation Z comes of age, this will be taken to a whole new level.

So what does this...

Beer marketers have done a great job with product innovation, especially in the craft beer segment. Besides the actual product, the promotions, merchandising/POS and advertising that the breweries provide help create excitement and should drive incremental purchase, which is what we all want. Their marketing departments are staffed with people...