Where is Topo Chico Hard Margarita selling best, and why are those accounts winning?
We’re seeing the strongest performance in urban accounts, particularly those with high foot traffic and a focus on home delivery or takeout. These retailers are leaning into impulse purchases, keeping the product cold, visible, and accessible. Suburban accounts are doing well too, but it’s the city-based stores – think corner shops, urban grocers, beer distributors, and quick-stop C-stores – where most of the volume is coming from.
What are the top display and cooler strategies that are helping this product fly?
It’s all about location, visibility, and pricing. Accounts seeing the most success are:
- Placing the 12-packs next to similar products like Cayman Jack and FAB margaritas
- Making sure it’s stocked cold and easy to grab
- Using clear, prominent pricing to highlight value
- Building endcap or floor displays where allowed – stack it where the traffic is.
Even small tweaks like front-facing cans in the cold box can make a big difference in repeat sales.
What kind of marketing, POS, and buzz-building tools are available to help boost visibility and sales?
We’ve launched a comprehensive support plan for this release, and retailers can take full advantage. Here’s what’s available:
- A full media campaign with paid ads, influencer programs, and digital banners
- POS kits that include case stackers, shelf wobblers, and display signage
- A content hub with digital assets you can use in-store or online including flavor breakdowns, product videos, and social tiles
- And finally, sampling and PR support in key markets to drive word-of-mouth
Just ask your Origlio sales rep – they’ll make sure you’re fully stocked and fully supported!