What does a high-performing Famosa set look like?
Famosa is built to be simple and powerful. With a tight lineup of four SKUs, most retailers should be carrying the full family: 6-pack bottles, 12-pack bottles, 12-pack cans, and 24 oz. cans.
Cans are the real workhorses — 12-packs and 24 oz. single serves lead the way in volume, driving both take-home and grab-and-go sales. For placement, Famosa performs best when it sits next to other Central and South American imports, which is exactly where shoppers go looking for it.
Why do consumers choose Famosa over other imports?
Famosa’s biggest advantage is trust. The brand’s long heritage gives consumers confidence. They know it, they’ve grown up with it, and they come back for it.
That loyalty is backed by a crisp, easy-drinking taste and a competitive price point, making it an easy choice for the cooler. The key to unlocking even more sales is visibility. Shoppers are actively looking for the iconic rooster logo, so bold shelf presence and eye-catching displays make a real difference.
When customers can spot Famosa fast, it sells fast.
What support is available to help retailers sell Famosa right now?
Famosa just introduced a new quantity discount for off-premise retailers — delivering even more in savings on top of existing discounts. That makes Famosa an even stronger value for both retailers and consumers.
Pair that with feature pricing and strong displays, and retailers can drive higher volume, faster turns, and better overall profit from the brand.