Buoyed by Innovation and Smart Brand Management, Mark Anthony is Poised for Continued Success By Joshua M. Bernstein Doomsayers have often reported the demise of hard seltzer. Death certainly makes for good headlines, whether it’s true, or not. But the hard seltzer category has hardly flatlined thanks to the folks who make White Claw. There’s…
The format that’s crushing it in convenience, sports, and singles. Once relegated to stadiums and music festivals, the 19.2 oz. can has quietly become one of the hottest single-serve formats in the beverage aisle. Formerly considered a novelty, the oversized cans now dominate convenience store coolers, grocery shelves, and even bar fridges, proving themselves as…
With their lean and ever-evolving portfolio of seltzers, RTDs, and FMBs, Mark Anthony Brands is keeping stride with consumer preferences – riding the highs and adapting to the lows. By: Jerard Fagerberg Flavor isn’t merely an aspect of a beverage… It’s not just an adjective on the label… Flavor is now an entire category. This…
Mike’s Hard Lemonade & Cayman Jack “Claw” a Category Back to Growth. Without cannibalizing any of their other brands, Mark Anthony Brands continues to develop innovative and flavorful beverages for consumers looking for alternatives to light beer. Wait, wait, don’t stop reading. We can explain… Love them or hate them, puns pack tons of meaning…
Mark Anthony Brands’ Disciplined Portfolio Sees Room to Grow. By: Kate Bernot A pioneer of “fourth category” beverages, Mark Anthony still has some tricks up its sleeve. Greater marketing spend and targeted innovations set the company up to dominate the hot summer sales season and create real profit opportunities for retailers. There’s no more important…
What’s driving the surge in 4-packs right now?Consumers are reaching for 4-packs thanks to their perfect mix of convenience, value, and shareability, making them a go-to choice for every occasion. From backyard hangs to premium cocktail nights, this format is driving RTD growth faster than ever. Why should retailers pay attention to MXD and Cayman…
It’s time to sweep away the pandemic blues – and maximize profits – with a store-wide rejuvenation You walk into someone else’s beer store. Enter the first cramped, dead-end aisle and crane your neck, scanning the hodge-podge of styles and brands for the beers you want – no luck. You keep searching, finally finding a…