What sets HOPWTR apart from other hop waters on the market?
The NA segment has grown so much that it’s created many sub-categories (i.e. NA beer, functional beverages, NA cocktails, hop waters etc). HOPWTR has the flexibility to fit all the sub-categories. When dollars are tight and customers are looking for one option that can please everyone, HOPWTR fits that bill more so than any other brand on the market.
Who is the HOPWTR consumer?
What might surprise a lot of retailers is that the HOPWTR consumer is the same consumer who is purchasing beer! Many HOPWTR consumers also purchase beer and look to HOPWTR for a calming substitute for a weeknight beer or to mix in on a Saturday night to moderate their drinking and make the night last longer.
HOPWTR has expanded beyond its original lineup with products like Iced Tea & Lemonade. How are consumers responding to the innovation?
Consumers are looking for variety and flavor, and HOPWTR delivers on both! The Iced Tea Variety has been a great addition to Origlio’s portfolio, and even though we don’t have a full year of sales yet, we’re still projecting it to be our #3 HOPWTR SKU by the end of the year!
With the holidays approaching, how does HOPWTR fit into seasonal gatherings and celebrations?
HOPWTR offers flavor profiles and functionality to boost any holiday gathering. Blood Orange and Ruby Red Grapefruit are the perfect winter citrus flavors to complement your holiday spread for guests looking to moderate or not drink at all. They can also be used as better-for-you mixers when you or your guests want a cocktail, but don’t want the sugar and carbs that come with it!