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Dry January Done Right

Did you know that one in six U.S. adults now participate in Dry January?! Don’t stress – we have you covered with an assortment of non-alcs your customers will be asking for!

Heineken 0.0

Make it a Drylicious January with Heineken 0.0

Heineken 0.0 has a superior taste and will leverage Dry January to show consumers why it should be the non-alc beer choice for Dry January and beyond. Thanks to the full flavor of Heineken 0.0, there’s really no reason not to make January the most delicious month of the year. Through this retail program, which runs from now through January 31st, consumers can enjoy the superior taste of Heineken 0.0 and win fun and engaging experiences all season long.


Put a New Tradition on the Table with Athletic

When the holidays come knocking, Athletic Brewing wants consumers to leave their hosting problems at the door. No matter who doesn’t drink this, and who can’t have that, Athletic non-alcoholic brews are always in. With so many styles for guests to enjoy, these NA brews will become a tasteful new tradition for everyone. Hack the hosting game with a new tradition: Athletic.


HOPpin’ Holidays with HOP WTR

HOP WTR will be shining this holiday season as the brand celebrates with a HOPpin’ Holidays campaign. Whether it be hosting or attending holiday parties or family gatherings, HOP WTR is the perfect non-alc option for this year’s holiday festivities. As the stats continue to support the rise in alcohol moderation and consumers adopting a damp lifestyle, HOP WTR will be leaning in for the holidays with fresh mocktail recipes, festive content from influencers and creators, all new social creative and retailer programming. HOP WTR’s HOPpin’ Holidays campaign will include new, eye-catching point-of-sale display pieces and targeted in-store sampling programs to drive trial and takeaway. Don’t miss out on the festive fun and go big with HOP WTR this holiday season!

Guinness 0 Non Alcoholic Draught

Brewed at St. James’s Gate in Dublin (the home of Guinness), each pint of Guinness 0 Non Alcoholic Draught is packed with the same quality Irish malt and roasted barley as the Guinness Draught Stout you know and love. It’s all the remarkably smooth and delicious taste without the alcohol!

Blue Moon Non-Alcoholic

As America’s #1 craft beer, Blue Moon Belgian White Belgian Style Wheat Ale brings “the bright side” alongside its trusted craft credentials to the non-alcoholic category. This new, vibrant and ultra-sessionable beverage option is brewed with zesty Valencia orange peel.

Coors Edge

At only 41 calories, Coors Edge is double brewed for a refreshing taste. This non-alc brings the real beer taste and refreshment Coors is known for to the health and wellness segment.

Sam Adams Just The Haze

After two years of thoughtful research and brewing, Samuel Adams brewers created a perfect union of recipe, ingredients and proprietary NA brewing methods to successfully maintain the flavor and aroma of a juicy, hazy IPA while producing very little alcohol, just 0.5% ABV. Unlike the watery mouthfeel and unfamiliar taste of many of today’s NA options, Just The Haze is full-bodied with a smooth finish. Savvy IPA drinkers will recognize the use of Sabro, Citra, Mosaic and Cascade hops. The grains are 2-row summer barley, white wheat and oats purposefully selected to create a full-bodied, easy-drinking NA IPA. Visually, Just The Haze is almost identical to Samuel Adams’ popular New England IPA and features consistent IPA foam character, deep head retention, a golden color and medium haze.

Sierra Nevada Hop Splash

Not the right time for a beer, but got a hop craving? Drench it with Hop Splash, Sierra Nevada’s sparkling water infused with Citra and Amarillo hops for refreshing notes of peach, mango and grapefruit. Hop Splash has zero alcohol, zero calories and maximum hop flavor.

Corona Non-Alcoholic

Corona Non-Alcoholic is a brew with the same crisp, refreshing flavor of the classic Corona beer you know and love, but with less than 0.5% ABV. Each bottle of Corona NA is brewed using the same state-of-the-art brewing process that captures the crisp, clean, balanced flavors of Corona Extra.

Lagunitas Sparkling Hop Water Refresher Variety Pack

Lagunitas’ new 12-pack variety of non-alcoholic Hoppy Refreshers includes three crisp and zesty flavors: Original, new Blood Orange and new Berry Lemon – all gluten-free with zero alcohol, zero calories and zero carbs.

BrewDog Non-Alc Mix Pack

This non-alcoholic mix is the perfect way to experience the authentic flavor and quality of BrewDog’s NA offerings. Included in the mix are: Punk AF, Hazy AF, Elvis AF and Nanny State. Consumers can experience the taste of four different beers, each with a unique flavor profile to delight their senses.

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