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Introducing Blue Moon Light

LightSky has been reintroduced as Blue Moon Light, a citrus wheat ale that is perfect for drinkers looking for something lighter in calories and lower in ABV.

Blue Moon LightSky has debuted a new look and a new name that ties it closer to the Blue Moon master brand: Blue Moon Light. Sold in light blue cans with secondary packaging to match, Blue Moon Light and its citrus wheat flavor makes it clear what it is.

“Blue Moon Light is drafting off what consumers expect from a Blue Moon: unique flavor and quality,” says Rose Sokolnik, Senior Marketing Manager for Blue Moon brands. “We know it works well with Blue Moon Belgian White and we’re excited for consumers to see Blue Moon Light on the floor.”

“The ad really shows how Blue Moon makes everything brighter,” says Mara Schaefer, Senior Director of brand marketing for Molson Coors’ above-premium products.

Blue Moon Light

Blue Moon Light is a citrus wheat ale that is perfect for drinkers looking for something lighter in calories and lower in ABV. At just 95 calories and 4% ABV, Blue Moon Light is brewed with real tangerine peel and boasts exceptional taste without weighing consumers down. Blue Moon Light is a strong tool in the brand’s arsenal, as consumers are increasingly reaching for better-for-you options that don’t sacrifice on taste.

Package: 19.2 oz. can (12), 12 oz. slim can (2/12, 4/6)


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