How is Pink Whitney malt-based winning in both on- and off-premise?
Pink Whitney malt-based benefits total brand performance and increases consumer awareness when accessible in both channels. The packaging pops and is easy to display. It’s the perfect impulse buy, and a great choice for golf courses and beverage carts.
What’s the best way to drive sales in-store?
Retailers should make sure point-of-sale items like the Pink Whitney Pez dispenser, counter buckets, and counter racks are available in-store. When possible, keep it stored cold and/or at the front of the store near the register. External signage is a good way to let consumers know it’s available in-store before they walk through the doors, and print menu placements are key.
Can you tell us a bit about the new packaging?
The new packaging solidifies Pink Whitney malt-based as a stand-alone product, apart from New Amsterdam, and it expands the brand’s audience beyond hockey to reach younger, more female, and more multicultural consumers. The Pink Whitney name is now more legible and the focal point of the label. There’s an emphasis on the helmet, which further establishes it as an icon for the brand. They removed the cigar band and any mention of New Amsterdam on the front label and added a pink lemonade call out.
Why should retailers carry Pink Whitney malt-based?
It’s a recognizable and established brand, a great impulse purchase and Pink Whitney has year-round support from Bar Stool.