Which products typically drive the strongest results for Cinco de Mayo on-premise?
I would say lead with Modelo Especial draft, Dos Equis draft, and Corona package. And, as Corona Light has returned to draft, accounts can offer a compelling import draft option that will bring even more excitement to the holiday.
What menu features, bucket programs, or POS elements make the biggest impact in bars and restaurants?
Corona bucket features are very compelling to consumers and the return of Dos Equis “Most Interesting Man” POS delivers a strong visual impact. Otherwise, festive elements like piñatas, themed signage, and high-visibility bar displays elevate the atmosphere.
What is one execution idea that accounts can put in place this week to drive incremental sales?
Promote Cinco features early and often via signage, on websites, and social media. Posting bucket specials, draft features, and weekend events before the holiday helps build traffic and gives customers a reason to plan their visit rather than make a last-minute decision.