About Republica La Tuya:
A native of Capotillo, a humble neighborhood in the Dominican Republic city of Santo Domingo, Santiago Matias went from being a young man drawn to music and technology to the most influential figure in urban music, including the genres of Dembow and Reggaeton, as well as a prominent entrepreneur in media and communications. Now, looking to diversify outside of the media, Matías has launched a very different and daring venture: República La Tuya beer. This new brand, aimed at young urban music lovers, offers consumers an innovative product of the highest quality on a global scale. Republica La Tuya has become a non-traditional sales and marketing phenomenon. Consumers themselves advertise the product on their social networks, truly making it “The People’s Beer.” República and its slogan "La Tuya" (Spanish for “yours”), like the music Matias has brought into the world, always seeks to make the consumer a part of the experience.