In 1900, three German brewers established Cerveceria del Pacifico in the small Mexican port town of Mazatlan. Word of the exceptionally drinkable pilsner-style lager traveled fast. Soon, thirst for Pacifico spread from Sinaloa and up the rugged Baja coastline. As the story goes, in the early '70s, a group of California surfers ventured south to explore the breaks along the coast. Eventually they found themselves in Baja, where they also discovered hidden surf spots, friendly cantinas and a beloved local beer called Pacifico. Excited by their find, the wandering surfers loaded up a few cases of the rich golden lager into their van and returned north, becoming the first importers of Pacifico. Back in Southern California, the Baja-born cerveza gained a passionate following among surfers who journeyed south for the breaks, and returned with a beer well worth the trip.