Off-Premise Sales Representative
How long have you been with Origlio Beverage? 18 years.
What positions have you held within the company? I started as a sales rep, calling on delis in Philadelphia. Then I transitioned to distributors in Philadelphia, and currently I’m an off-premise sales rep, calling on distributors and delis in Delaware County.
What does your current job entail? Basically, I sell the Origlio portfolio of brands to distributors and delis in my territory. I also build displays, merchandise my accounts and I’m responsible for rotating my customers’ inventory and managing sell-by codes.
What do you like most about your job? I love partnering with retailers to help them to be more profitable.
What does it take to be a top-notch off-premise sales rep at Origlio Beverage? I believe being a great beer consultant is key to being a top-notch sales rep at Origlio. And with that, there are five components to being a beer consultant:
1. Walk the store before talking to the retailer (gather information)
2. Probe the decision maker (ask pertinent questions)
3. Inform the decision maker (using Building with Beer data)
4. Enlighten the decision maker (utilize proper beer math)
5. Empower the decision maker (using proper placement of displays and ample merchandising)
What do you like to do when you’re not working? I love spending quality time with my family and friends.
What emojis do you use most often? I’d say the smiley face and the thumbs up.
If you had your own talk show, who would your first three guests be, past or present? Martin Luther King Jr., Albert Einstein and Stevie Wonder.
If you could be anywhere, drinking any beer, where would you be and what beer would be in your hand? I’d be on the Big Island of Hawaii drinking a Blue Moon.